Buzz

BEST OF 2010 16

eco-certifi ed products

“JUST WHAT’S NECESSARY” GETS REWARDS In 2010, BIC was the only manufacturer to off er a complete range of 16 writing instruments with the NF Environnement (NF 400) French ecological certifi cation. BIC has found a winning philosophy – create products, but only using just what’s necessary, with the minimum amount of raw materials or even including recycled materials, to make long-lasting, quality products.

1.4 million

downloads

LIGHT MY FIRE FOR CONCERTS “My BIC® lighter” is the iPhone and iPodTouch application featuring the legendary BIC® lighter, available since early 2010. Some 1.4 million fans have downloaded the “My BIC® lighter” application, now a must‑have accessory for concert‑lovers. An Android version has also been launched on the North American market. Find out more at mybiclighter.com.

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