3,000 SUP sold BIC SPORT in 2010 The Surf category has been the most innovative with
the launch of the BIC® SUP 11'4'' ACS, a new board for a new way to surf – stand up paddle (SUP). This board met with resounding success as soon as it was launched, particularly in the U.S. It’s designed for use on both flat water and waves, and this board in particular offers the best quality for the price on the entire market. Only eight months after the board was introduced, it’s become a major product in a sector with a bright future.
SHEAFFER® INTENSITY® 40 THE BIG BUZZ countries In 2010 a new collection of luxury pens was launched worldwide. Sheaffer® Intensity®’s clean lines and elegant looks, combining comfort and the pleasure of writing, have made it the latest sensation. The Sheaffer® Intensity® collection includes fountain pens, rollers and ballpoint pens. In New York the product launch was accompanied by an advertising campaign in late 2010, and Sheaffer Mexico organized a major public relations event in which they invited VIPs to come and try out the new collection.
BIC CHOPPER 2011
B BIC Consumer Products USA has teamed IC-OCC Partnership up with Orange County Choppers (OCC), the famous motorcycle manufacturer. What better pairing for the BIC® Flex 4™ men’s shaver than a specially designed chopper from OCC? The prototype was shown on the popular “American Chopper: Senior vs. Junior” show in February 2011. In August 2011, the chopper will be inducted into the Sturgis Motorcycle Museum and Hall of Fame in South Dakota.