IN A CRISIS BIC® means quality products and low prices.
Overall, the Company's products are 20% cheaper than its direct competitor brands. BIC is clearly the winner in this competition.
€0.14 €0.63 BIC® KIDS ECOLUTIONS™ EVOLUTION™ BIC® BRITE LINER® GRIP 24 ultra‑resistant, colored pencils made from recycled material and NF Environment certifi ed. The fl uorescent highlighter with a
comfort grip comes in 5 diff erent colors.
€6.67 BIC® SELECT EASY CLIC™ A revolutionary fountain pen that lets you change the ink cartridge in a snap.
€1.23 TIPP-EX® MINI POCKET MOUSE® €0.16 5 meters of tape to instantly and neatly BIC® KIDS KID make corrections and COULEUR €0.18 rewrite. Set of 36 colored felt pens
that wash off skin and most BIC® CRISTAL® clothing. BIC has been continually perfecting
its world‑renowned classic Cristal® for 60 years.
Source Nielsen. Prices noted during special off ers available in back-to-school sales in France from August 16 to September 12, 2010, calculated per unit.