In which markets has the You acquired Norwood prices. The BIC® Flex 4 shaver Group done particularly well, Promotional Products and with our new moveable blade and which ones need a little Antalis Promotional Products. technology, the BIC® Easy boost? Is their integration going hybrid shaver, the multi‑
well, and how are sales in purpose BIC® Megalighter® M.G: We reached our objectives Advertising and Promotional and our new products in almost all our categories Products? represented 21% of in most geographic areas. sales in 2010. As In developing countries, M.G: The teams worked for our classic particularly in Latin America, hard to streamline products, our sales increased by more than production, centralize the consumers have 10% for the third year in a row. headquarters, eliminate been telling us Growth was strong in North nonstrategic business activity for years that America (5%) especially for and reorganize the flow of they know lighters. supply from Asia. At the same they
Across every geographic area and product category our teams have adapted to shifts in the market. Mario Guevara
can In Europe, business wasn’t time they have managed to count as brisk, but we have gained strengthen the brands and on us for market shares. In these difficult consolidate the sales force. excellent quality economic times, customers However, the full benefits of and consistently are looking to BIC more these efforts will not be realized reliable products. than ever because they know for another one to two years. that our products offer an In 2010, BIC was excellent quality‑price ratio. As far as products go, does recognized for the Across all areas we have BIC still manage to stand out transparency of the continued to invest in the from its competitors for its financial information brand, which strengthens our innovation and quality? it provides and position and paves the way for for the quality future growth in some countries B.B: We certainly do. We always of its corporate like Australia, Russia and have innovative and high governance. What do Brazil. quality products for consumers you have to say about
to enjoy, but at affordable this very high praise?