BRUNO BICH AND MARIO GUEVARA – FAVORITE COLORS AND STYLES What’s your absolute favorite BIC® pen? Bruno Bich: the BIC® Reaction™ Gel pen Mario Guevara: the BIC® Briteliner Clic retractable highlighter Which color in the BIC® 4 Colors™ do you always use up fi rst? B.B: blue

B.B: Ethics and transparent M.G: blue financial information, Which razor do you use to shave? especially for our individual B.B: the new BIC® Flex 3, with three independent moveable shareholders, have been part blades that’s been launched in France in the spring of 2011.

of the Group’s values, M.G: BIC® Flex four with 4 moveable blades that’s been since it became a listed launched in the U.S. and is already number one in the men’s

company. This means non-refi llable, quadruple blade market. that BIC enjoys the utmost trust from its partners.

and to implement our policy of to gain market shares, which BIC is also excellence in the factories while shows that our customers and among the reducing our CO2 emissions consumers trust us. top 20 French and developing our employees’ companies skills. A new barometer for Would you like to add for including 2011‑2013 will measure our anything for the general sustainable performances and progress public?

development in with clearly‑defined goals in their business water and energy consumption, B.B: Try our new products;

strategy. What are waste management and ISO I think you'll be quickly your priorities for 14001 in the factories, also convinced by their excellent

2011? integrating the BIC APP quality and reasonable price. activity. In parallel, we will They’re in keeping with

M.G: Our sustainable pursue our commitment to the brand’s values – simple, development approach enabling our consumers to inventive and reliable, at the is increasingly make responsible choices. right price around the world. integrated at all And these values are even more levels throughout What message do you have for important in economically the Group, and all shareholders and employees? difficult times. of our employees have adopted its B.B: First, I would like to principles. In 2011 thank our shareholders who we will continue have remained so loyal and €1,831.5 M to develop the many BIC employees NET SALES

products with who work to produce safe, environmental high quality products every benefits, to day. We have a solid balance €314.9 M

display our sheet, vast experience in our NORMALIZED INCOME ecovalues markets and we design and FROM OPERATIONS

on our manufacture products that are packaging constantly improved and more 17.2%

and the ecolabel in France, competitive. We’re continuing NORMALIZED IFO MARGIN

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