BIC PRINTS YOUR
ADVERTISING AND PROMOTIONAL PRODUCTS
BIC has been present in the Advertising and Promotional Products market since the late 1960s with BIC Graphic’s writing instruments. Today BIC APP is the number 1 supplier in the United States and number 2 in Europe. In 2010, BIC APP offi cially became
the 4th category at BIC, representing 20% of its sales.
“Advertising and promotional products are one of the most effective and profitable advertising choices. This sector has been impacted by the recent economical crisis”, explains Mario Guevara, CEO of BIC, but Advertising and Promotional Products remains a market with strong potential for growth in mature economies and in the longer term, it has a rosy future in growing economies.”
SINCE 2007, BIC HAS ACQUIRED THREE COMPANIES The business? It consists of printing logos or advertising messages to support a company's marketing and media strategy, on items such as pens, clothes, bags, awards, calendars and drinkware. BIC has been involved in promotional writing instruments since the late 60s, and they stepped up their diversifi cation in 2007 by acquiring Atchison Products, a North American company that prints and distributes bags. In 2009, the time had come for European Antalis Promotional Products to join the Group, followed by Norwood Promotional Products, the 2nd largest supplier in the United States of non-apparel advertising and promotional products – two acquisitions that provided BIC with major new development potential.