Pens, clothing, bags, awards and drinkware can be printed with the logo or a message from a company, something BIC is well acquainted with already.
AN AMBITIOUS MERGING PLAN “We wanted and were in a position to invest when things were slow,” says Mario Guevara. “In 2010, in the face of the economic crisis, we put in place an ambitious plan to merge their activities into our business, thereby consolidating BIC APP manufacturing and logistics footprint, reduce costs and increase the efficiency of our operations worldwide.” The plan is expected to result in annualized savings of approximately 15 million euros.
While a leader in North America and Europe, BIC APP is also a significant presence in Latin America, Australia, Africa and Asia (through its sourcing activities). Every day, throughout the world the 34,000 distributors sell more 20 % than 5 million BIC® APP promotional products. Quality imprinting and on- time delivery are the watchwords of the industry. The streamlining of the OF SALES range and reorganization of distribution are in the works.