DEVELOPING MARKETS LATIN AMERICA MIDDLE-EAST AND AFRICA
+++ for all countries, Stronger presence all products
Double-digit growth in this region resulted in stationery and BIC fully developed the shavers gaining a more solid presence in the market while lighters Cristal® family, as well as continued to gain increased distribution. Continuous strategic markers, and launched the efforts to build relationships with distributors and consumers, have Mentor™ graphite pencil. strengthened BIC presence in the region. In lighters, new series
of decorated items were marketed, and the distribution The Trust BIC network was strengthened. Shaver sales advertising also increased: stepped up sales in triple- campaign rolled
blades and strong growth of sales of classic out in the 1- and 2-blades. Middle East in
association with point-of-sale
BIC COOL activities. PUTTING BIC IN THE HANDS OF CONSUMERS
NEW PRODUCT LAUNCHES AND
Throughout Asia all countries Brazil continued its promotion of the BIC Cool achieved significant growth campaign in 2010. As a result, BIC continued to across all categories, thanks in In Oceania (Australia and create brand loyalty among today’s consumers. particular to the introduction New Zealand), BIC once again BIC® products were particularly popular during of new stationery products strengthened its position
the back-to-school season. and a strengthening of lighter and earned market shares in distribution. 15,000 new points of all categories. BIC® lighters sale were added for this category. maintained their marked
BIC, working hard for others In Japan, the International dominance in the area through Safety Standard ISO 9994 point-to-point distribution.
In 2010, BIC was present in Chile after the was implemented The Express yourself stationery earthquake in March. Employees were there, for lighters. marketing campaign was well
helping to rebuild one school. broadcasted in all media outlets.
Europe North America Developing Markets • €524.9 M net sales 2010 • €773.8 M net sales 2010 • €532.8 M net sales 2010 • 29% of the Group’s sales • 42% of the Group’s sales • 29% of the Group’s sales • + 0,5% on a comparative basis • + 5,0% on a comparative basis • + 13,8% on a comparative basis