+ TRENDS  HIGH TECH  BUZZ  THE COMPANY  SHOPPING  CULTURE

Contents Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Man on the Street . . . . . . . . . . 50 Buzz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Company . . . . . . . . . . . . . . . . . . 10 Meet… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 MONT

H’S

THIS TEST

BY C. GEOR

GES

33 BIC® lighters: quality and safety first Lighters are subject to strict safety 50 legislation. Ours come in limited

DUAL editions and in multi‑purpose lighters! INTERVIEW “I tested the BIC®

14 The Planet . . . . . . . . . . . . . . . . . . . . . . . 36 Comfort 4 shaver”Sustainable Development . . . . . . . . . . . . . . . . . . . .40 Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Bruno Bich and Mario Guevara A look back at 2010, a look forward to 2011, the Group’s presence in growing markets, its innovations, its social and 40 52 environmental responsibility and more.

Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 10 3 000 2 k

Corporate m0 Governance1 . . . . . . . . . . . . . . . . . . . . . . . 22 BIC and green

BIC’s commitment to sustainable Advertising saga . . . . . . . . . . . . . . . 25 development is now part of everything BIC® Fashion the Company does. A breakdown. . . . . . . . . . . . . . . . . . . 26 Sharp as a pen . . . . . . . . . . . . . . . . . . 31 High-tech . . . . . . . . . . . . . . . . . . . . . . . 46 Interview with Carine Brancowitz

An artist who works exclusively

FOCUS ON HY with BIC® pens.PER Shavers, Promotional Products the BIC

Diff erence Shopping 2011 . . . . . . . . . . . . . . . . . . 54 Find your In 2010, the company free gift once again found Shareholders’ information . 56 inside. ways to innovate Last Words . . . . . . . . . . . . . . . . . . . . . . 60

in the non‑refi llable shaver segment.

3