Moveable blade technology 6 BIC® MODELS WITH THE LATEST TECHNOLOGY, THREE OR FOUR MOVEABLE BLADES: BRINGING YOU COMFORT, SAFETY AND PRECISION BIC’s latest technology is being put to good use for men and women’s shaving in 2010. The spring-mounted blades move independently, to evenly distribute pressure and absorb shocks during shaving, providing optimum contact with the skin and a blade that follows every curve on the face and body.
BIC price. Every one of the 16 million BIC® blades produced daily is guaranteed to meet the company’s high standards for quality
A blade 2000 times thinner than a human hair In a fully automated production process (molds, sharpeners, assembly machines), every blade is visually inspected and every shaver is quality controlled before it leaves the factory. “We off er excellent quality at the right price,” points out Thomas Brette, Marketing Manager for Shavers. “Our twin- blades are about 20 to 25% less expensive
IC is number 2 in Europe and than our competitors, and the triple-blades
BAmerica in one-piece shavers. Every are 30 to 40% less.” Producing BIC® blades day across the world 10 million is really an art, requiring no less than 10 consumers choose BIC® shavers. In steps, from the hardening process to the coat 2010 the Group’s shaver sales increased by of chromium and PTFE (poly tetra fl uoro 7% in volume (+7.6% in net sales). “Despite ethylene) to inhance its performance. As a continuing diffi cult economic backdrop, for the plastic parts, they’re made by high- our shaver category has achieved excellent precision injection molding. results. Our 'quality and price' positioning plays a big role there,” says Ed Dougherty, in charge of the Group’s Shaver category. Today shavers represent 17% of sales; they are entirely manufactured in three BIC-owned plants, where technology is an integral part of the production. For BIC, a shaver has a simple purpose, to cut hairs. That’s simple, in theory, but to guarantee the success of that mission, the R&D and production teams work hard to provide the consumer with the best that technology has to off er at a very