BIC® Easy/ BIC® Hybrid Advance™, 60 days of shaving, minimum

BIC® Flex 4 THIS BIC INNOVATION

#1 IS A BURGEONING one-piece 4-blade SUCCESS for men in the U.S. This all in one shaver

includes a handle and six cartridges, not sold separately. Sold since 2009 in Europe, it is now

Quality, price, performance available under the name BIC® Hybrid Advance™ Signature of a brand in North America and

Oceania, where it’s met with 4 TRULY INDEPENDENTLY MOVEABLE stunning success. BLADES Ecodesigned, its Users are fl ocking to BIC’s latest technology in environmental impact has shavers, and BIC® Flex 4 is already number one in been reduced by 59% over one-piece, 4-blade for men shavers in the United the complete product life States! The 4-blade BIC® Bella™ also won the cycle compared to similar, women’s vote both in Europe and the United States. non-refi llable shavers. BIC® Another reason for the success of the entire range Easy’s pivoting head sports of BIC® shavers is undoubtedly the attraction of a lubricating strip made the “BIC gives you more for your money” campaign with Aloe Vera and that stressed the product’s value in some markets. Vitamin E.

* Source: IRI, February 2010, USA.

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