EDITORIAL NOW THAT’S CLEAR
AN ANNUAL REPORT THAT LOOKS LIKE A MAGAZINE? Once again, we’re adding innovation to our communication. It reads like a magazine, in a convenient size and with a news magazine layout that’s easy to fi nd your way through, and shows off our favorite products, all to celebrate the 60th anniversary of the BIC® Cristal® ballpoint pen. A magazine that’s both simple and original, just like our products. Along with the shareholder’s review, key fi gures and an interview with the Chairman of the Board Bruno Bich and CEO Mario Guevara, the editorial team has come up a host of articles about BIC’s latest developments, how we’re innovating and our biggest success stories.
These diffi cult economic times were an opportunity to think about the BIC model and to analyze the advertising saga that’s been making headlines with the new e‑marketing concept for Tipp‑Ex®. And then, because if you try it once, you’ll be convinced, we asked one reporter to try shaving with the new BIC® Comfort 4 shaver. Lastly, we bring you an interview with illustrator Carine Brancowitz who works exclusively with BIC® ballpoint pens!
Enjoy the magazine, The Editorial Staff