Buzz

BEST OF 2010

A few examples of where BIC has left its mark… viewed

more than

45 m TIPP-EX® YOUTUBE CAMPAIGN The biggest story at back‑to‑school time this year was

times * the Tipp-Ex® “A hunter shoots a bear” viral campaign on YouTube. It created quite a buzz in 2010. It was developed for the British, Italian, German and Spanish markets and brings a hunter face to face with a bear. Viewers are given the chance to rewrite the end of

the story by typing in a word that corresponds to one of 42 diff erent endings! It’s been viewed more than 45 million times*…

SHAVERS: -18% A VERY

82% in BIC® Simply ECODESIGNED Soleil® ecological impact of employees are PAIR

fans of the products -14% BIC® Simply Soleil®/Miss and 74% in Soleil® and BIC® Soleil®

believe in company BIC® Soleil® Easy's Easy, 2 new, triple‑blade, values ecodesigned women’s

shavers for which BIC® has yet again managed

“I LIKE BIC” to reduce the amount of raw In 2010, BIC took stock of its material used. The BIC®

employee commitment throughout Simply Soleil®/Miss Soleil®’s

the world. The survey showed ecological footprint has

that 90% of employees are proud been reduced by 18% and

of the BIC® brand (82% are fans BIC® Soleil® Easy’s by 14%,

of the products and 74% believe compared to the versions

in the company values). fi rst launched in Europe.

* To end of March 2011.

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