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BIC® Culture

The 2011 study by BIC Canada revealed that writing by hand stimulated the brain and encouraged learning. That’s good news in this increasingly digital age where BIC

continues to make a major commitment to education. This year, the Group also focused on innovation while continuing its commitment to give you “More for your money … Always!”

id you know that writing by hand stimulates the brain, helps you retain information and develops

fine motor skills? That’s what dr. Steve Graham, professor of education at vanderbilt university in Nashville, Tennessee in the united States tells us as he took part in a study carried out by BIC Canada about the advantages of writing by hand. The study, which had more than 1,000 participants, showed that 83% recalled

information better when they had written it down by hand rather than typing on a keyboard. This study

combined with BIC uSA’s Quality Comes in Writing program signifies BIC’s commitment to raising broad awareness about the importance of writing by hand, especially for children. “For years we have been active in the field of education, providing teaching kits and developing educational programs,” reminds us Benoît Marotte, General Manager for Stationery.

innOvAtiOn, sOlutiOns BIC off ers a vast range of stationery products, the majority of which are produced in 13 specially dedicated factories. In Marne‑la‑vallée, France, 2 million pens are produced every 24 hours. The Group is constantly innovating its products, like with the

Bic, cOnnEctED AcrOss All

cOntinEnts With BIC® Mark‑it™

and BIC pen pals, BIC is conversing socially

in North America. In Thailand and South

Korea, BIC launched a Tv and Facebook® campaign

entitled “Think BIG, Think BIC®!” The Sheaff er® brand

is also on Facebook®, Twitter® and Foursquare®

to give its fans and customers around the world

real‑time updates about the brand and access to customer service.

bIC stationery: underlining the importance of

For years we have been active in the fi eld of education…