BIC® EasyGlide™ ink, which makes writing 35% smoother than with its classic inks. This technology is used in the BIC® Cristal® 1.6/Bold, BIC® reAction® and BIC® velocity® Bold pens, not to mention BIC® Atlantis® with fun colored inks. Thanks to innovations like this, sales of BIC® ballpoint pens have had another record year of strong growth.
And the Group still offers the best quality products at the right price. In support of this, in 2009,
BIC launched the “More for your money... Always!” as a brand promise campaign in the united States. It has been successfully extended around the world, with particular success in France where for the second year the EconoBIC operation was rolled out at back‑to‑ school time in major supermarkets and stationery stores, around the concept “the more customers buy, the more they get.” It’s a concept that’s also being exported to Argentina and Belgium.
25 million BIC® stationery products are chosen every day by consumers around the world
BIC always clever, and close to you
“Againts the baccalauréat leaks: the pen that doesn’t leak”: in France, BIC kept up with the news around the French exam and made a unique press announcement, illustrated with the BIC® Cristal® pen.
In South Africa, social issues were at the forefront with the slogan “Choose and change a future.”
As for Mexico, their marker line teamed up with Mexican artist Amparin Serrano for the colorful “Marking™ Distroller” campaign.
BIC® FOR HER A rAnGE DEsiGnED Ju
st FOr WOMEn
“We had noted that unlike in many other categories,
are asexual, and after ma ny studies, we decided to c
reate the ﬁ rst stationery
line entirely dedicated to w omen,” explains Benoît Ma
And so BIC® For Her was b orn, created for women wh
comfort and style. The ran ge gathers ball pens and g
el pens featuring
a sleek silhouette, unique c olors and textures, and fas
accents. All of that withou t losing sight of the “right p
that is BIC’s strength!
The range has thus far enj oyed success particularly
consumers, and BIC is wor king on expanding the line