The most commonly sold ballpoint pen in the world celebrated its 60th anniversary with its users throughout the world with all kinds of events. This iconic pen is part of the collective memory of billions of consumers everywhere who have a fondness for the legendary pen. The BIC® Cristal® pen has even entered the permanent collections of the Museum of Modern Art in New York and
the Centre Georges Pompidou in Paris.
Bic® cristAl® Diamond anniversary the world around
A limited edition of 250 bouquets made out of 60 BIC® Cristal® pens was created and distributed to a few privileged customers and journalists.
BIC Italy launched a campaign with the slogan “Never Ending Pen.” A special website was created to celebrate the 60th birthday and it received two awards recognizing the top quality of the site! A competition for customers and for schoolchildren was launched along with street marketing events.
Tsé & Tsé designers Catherine Lévy and Sigolène Prébois
designed a decorative screen using 600 BIC® Cristal® ballpoint pens.
Their piece was displayed at an exceptional event at the Cité de
l’architecture et du patrimoine in Paris.
The site www.littlebicworld.com was specially developed for this anniversary year and there was even a competition to write a jingle in honor of BIC® Cristal®.
The region opened a competition for BIC employee teams for the 60th anniversary of the BIC® Cristal® pen. The goal
was to create the most creative event that reaches consumers. BIC employee teams from Tunisia and Ivory Coast were the winners.