BIC designed and printed a fun and educational
calendar that traces the history of the pen.
BIC held an event for its clients with an exhibition at the Museum of Brands in London to showcase the works created with BIC® Cristal® by artists such as Herbert Hinteregger, M. Lucas Muñoz, Maison Martin Margiela, zoé Stanton and Annette Carey.
BIC launched “The BIC Wall Experience”, a chance for internet
users to take part in the biggest collective project on the web at
BIC organized an event to beneﬁ t the non-proﬁ t organization l’enfant@l’hôpital for its customers at the Cité de l’architecture et du patrimoine in Paris. Four works of art made with BIC® Cristal® pens were on display. BIC also launched a competition among students in art schools, technical training institutes, universities and conservatories.
Last August, BIC traced its history in an eight page supplement
in the national paper “Clarín,” 400,000 copies
BIC rolled out the campaign for the “BIC Wall” with
posters, Facebook®, Twitter®, advertisements in free papers
and events organized in Brussels, Bruges and Hasselt,
where passers-by wrote more than 6,000 messages!
BIC Switzerland created a limited edition BIC® Cristal® pen with the cap and plug made of silver,
presented in a luxury case. It was oﬀ ered as a gift to some customers and winners of promotional events.