MAnAus Special report from the BIC Amazônia plant
ArticlE By cHristOPHE viDAl
developing markets are an integral part of BIC’s development strategy, and from its very beginning, the company’s goal has been to be a global
presence for everyone, everywhere. These markets are constantly changing and today show large growth, and that is certainly the case for Latin America.
It has long been a market for BIC; its ﬁ rst subsidiary was formed in Brazil in 1956, only six years after the company itself started in Clichy, France. BIC Amazônia,
located in Manaus, is the only plant in the world to manufacture three of the Company’s product categories on a single site.