MAnAUS SPECIAL REPORT FROM THE BIC AMAzôNIA PLANT
Bic GrOuP, A PiOnEEr in lAtin AMEricA Getting to Manaus is always an adventure. The city is located in the middle of the Amazon forest, nearly 2,500 km (or 1,500 miles) from Brazil’s other major cities. You can reach it by boat or by airplane, just as you could back in 1956, when BIC ﬁrst came to Brazil. In June of that year, Marcel Bich set foot in the country like a true pioneer. Four years later, construction of the ﬁrst plant in São paulo was completed and the first delivery of BIC® Cristal® pens quickly won over Brazilians. BIC increased its production, developed its distribution network and began investing in advertising campaigns. The Group’s expansion across Brazil had begun. While keeping its plant in São paulo to produce Cristal® ballpoint pens, in 1973 BIC decided to set up in the free trade zone* in Manaus by acquiring Tecnocério, a lighter ﬂint manufacturer, to start lighter production.
Bic AMAZÔniA PrOviDEs PrODucts tO All OF lAtin AMEricA development started in the region around Manaus in the late 1960s. In 1973, the Group launched production of the BIC® Maxi lighter. Two years later, Tecnocério was moved to the current site and the plant has grown constantly since then, now covering more than 40,000 sq.m. In 2001, Tecnocério was renamed BIC Amazônia and just one year later it began manufacturing all of BIC’s production in Brazil (from stationery items to lighters and shavers). It now supplies all of Latin America as well as other markets.
* Nearly 1000 national and international companies work in the Manaus free-trade zone.
The BIC plant is a reference within the Manaus Industrial Center: reliability, quality, respect for the environment and for people
In 1961, the BIC® Cristal® pen was manufactured in São Paulo on machines designed and build in France
Plant size: l Land 91,000 sq.m. l Factory 43,000 sq.m.
20 billion products manufactured since 1973
FIGUres For bIC aMaZÔNIa
98% of the production is for the Latin
5,000 people make their living directly and indirectly from the plant’s activity
cErtiFicAtiOns isO 9001 / isO 14001 /
OHsAs 18001 / sA 8000
categories of products manufactured
MeN 66% woMeN 34%
1 billion products manufactured every year
470 M peNs 150 M peNCIls
210 M lIGhters
325 M shavers
1956 BIC arrives in Brazil
1961 First factory in são paulo begins production
1973 lighter manufacturing begins in Manaus
2002 Manufacturing for all products centralized in Manaus