6 new products all
with moveable blades for 2011
LuBrICATING STrIp WITH ALOE vErA ANd vITAMIN E
ruBBEr GuArd BAr
4 INdEpENdENT SprING-MOuNTEd MOvEABLE BLAdES
“MOvEABlE BlADEs:” A PrEcisE sHAvE tHAt’s PErFEctly cOMFOrtABlE BIC® 3‑ and 4‑ moveable blade shavers are on the cutting age of technology and largely responsible for the growth in this segment. The spring‑mounted blades can move independently from one another to maintain the optimum contact with skin; they follow the curves of the face, thereby reducing nicks and irritations.
In 2011, BIC continued to expand its range with six new models. Advanced technology that is always the “right price” for a perfect, comfortable shave.
Advance™ by optimizing the handle construction. The Group continues to innovate on all fronts, developing and manufacturing shavers that make life easier, while also respecting the environment. BIC launched BIC® Easy / Hybrid Advance™ for men as well as BIC® Soleil® Easy for women, in a package that includes just one handle for six replaceable
razor blade heads! An innovative, practical concept for long‑lasting shaving. depending on the country and the purchasing power, BIC adapts its packaging. In Nigeria the single‑blade BIC® shaver is sold singly, while in Brazil BIC® Comfort 3® is sold in two‑packs. And as always, they come at the best price with the same quality for the world over.
Five years of research and 120,000 hours of work went into perfecting this new blade.