Ce nouveau présentoir de rasoirs aux États-Unis enthousiasme les consommateurs.
Bic® FlEx 3 The smoothest champion ever
BIC got creative with the BIC® Flex Experience for launching the new
moveable blade men’s BIC® Flex 3 shaver. A spot was developed for YouTube with
a viral short ﬁ lm that turns into a video game using movement detectors. Here’s the story:
after shaving with a BIC® Flex 3, a human curling champ slides on his stomach
to reach the target marked on the ice. After the video plays, it turns into a video
game. The internet viewer’s webcam detects its body movements and
the viewer becomes a human curling sweeper. The video had over
2.5 million views since it was put online in April 2011. And the
experience continues on Facebook®.
search for human Curling on youtube
IN developING Markets
In 2011, to go with the launch of the BIC® 3 shaver in Pakistan, BIC created a 360° communication campaign – billboards in major cities, internet with both Facebook® and Twitter®, information at points of sale. Not to mention a TV campaign in Iran and a movable advertising in Cameroon.
over 2.5 million views *
Closer to you: local teams, listening and ready to serve their customers
BIC adapts its strategy to the needs of consumers and customers in each region. BIC's distribution network
and points of sale are varied, and the Company serves retailers of all sizes. This requires the need for strong
local market expertise. The BIC team adapts the oﬀ er according to local
market development, maturity, purchase power and consumer behavior. Having a strong understanding of the local
market, BIC creates in‑store events that meet the local needs while promoting
the quality of BIC® products, thus enhancing the reputation of BIC® shavers.
* Figures to end of december 2011