Ce nouveau présentoir de rasoirs aux États-Unis enthousiasme les consommateurs.

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Bic® FlEx 3 The smoothest champion ever

BIC got creative with the BIC® Flex Experience for launching the new

moveable blade men’s BIC® Flex 3 shaver. A spot was developed for YouTube with

a viral short fi lm that turns into a video game using movement detectors. Here’s the story:

after shaving with a BIC® Flex 3, a human curling champ slides on his stomach

to reach the target marked on the ice. After the video plays, it turns into a video

game. The internet viewer’s webcam detects its body movements and

the viewer becomes a human curling sweeper. The video had over

2.5 million views since it was put online in April 2011. And the

experience continues on Facebook®.

search for human Curling on youtube

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IN developING Markets

In 2011, to go with the launch of the BIC® 3 shaver in Pakistan, BIC created a 360° communication campaign – billboards in major cities, internet with both Facebook® and Twitter®, information at points of sale. Not to mention a TV campaign in Iran and a movable advertising in Cameroon.

over 2.5 million views *

Closer to you: local teams, listening and ready to serve their customers

BIC adapts its strategy to the needs of consumers and customers in each region. BIC's distribution network

and points of sale are varied, and the Company serves retailers of all sizes. This requires the need for strong

local market expertise. The BIC team adapts the off er according to local

market development, maturity, purchase power and consumer behavior. Having a strong understanding of the local

market, BIC creates in‑store events that meet the local needs while promoting

the quality of BIC® products, thus enhancing the reputation of BIC® shavers.

* Figures to end of december 2011