BIC APP 30 YEARS YOUNG!
During 2011 our objective was to complete the integration of Antalis
P rom o t i o n a l P ro d u c t s a n d Norwood Promotional Products enabling the Company to offer our customers a clear vision of our activity focused around t w o i n t e r n a t i o n a l b ra n d s : BIC® Graphic with writing instruments and Norwood™ with a general offer of advertising and promotional products,” explains Nicolas paillot, in charge of promotional products activity. Today the Group is number two in the united States and in Europe. “Advertising and promotional products are one of the most effective means of advertising,” Mario Guevara, CEO of BIC reminds us. “In 2011, sales progressed very diﬀ erently within
BIC APP from one sector to another (stationery, calendars and hard goods); we focused on ﬁ nishing the integration plan launched in 2010 and on streamlining and renewing our product oﬀ er.”
strOnG PrODuct BrAnDs BIC App now offers products to its customers under several brand names: BIC®, Sheaffer®, BIC® Select, Sticky Notes™ (stationery), Atchison™ (bags), rCC Koozie™ (drinkware), Jaffa® (awards) and Triumph® (calendars). “We also launched a new brand, Norwood Pacific Solutions™ and with it we can manufacture made-to-measure products (in particular USB flash drives), customized in Asia that we then can distribute internationally at very competitive prices,”, says Nicolas paillot.
In 2011, in a diﬃ cult economy, BIC App has worked to complete the integration of Antalis promotional products and Norwood promotional
products. Today, BIC’s fourth category is committed to creating new, innovative services. A closer look.
advertIsING aNd proMotIoNal prodUCts
Atchison™, RCC Koozie™, Jaﬀ a®, Triumph®
BIC®, Sheaﬀ er®, BIC® Select, Sticky Notes™