In 2004, the Group launched its Sustainable Development program and since 2008 managed by the BIC Barometer
that tracks 10 non-ﬁnancial goals. Three years later, the company put in place the second-edition Barometer (2011-2013) to mark its continued
commitment to sustainable development.
Today, all the categories have really taken the process on board.
At the end of 2010, BIC fully reached four of the goals included in the barometer – measuring the environmental performance of its products, reducing the factories' GreenHouse Gas (GHG) emissions, training employees and being committed in its local communities. In early 2011, the second‑edition barometer was launched with 10 new goals to meet (see diagram pages 58 and 59), goals that are ambitious but realistic, and most of all will make a diﬀerence. “Today, thanks to this barometer, all the categories have really taken the process on board,” notes Christine desbois, director of Sustainable development.
What we accomplished in 2011 Continued expanding the oﬀer of BIC® responsible products.
Launched the ﬁrst writing instrument recycling program in Europe.
Evaluated suppliers according the Environmental, Social and Governance criteria (ESG).
Set up multi-discipline innovation sites for writing instruments.
Launched a Social Business initiative in Bangladesh.
Shared the Group’s Charter of Diversity with all employees.
Consulted employees for the Sustainable Development Program.
Integrated Advertising and Promotional Products in the social audit program.
BIC MORE RESPONSIBLE EVERY DAY