COLLECTIVE ArT BY BIC how do you get people thinking about the richness that diversity brings to our societies? Through creativity! BIC approached the non-profit organization Art Prime which works to change people’s views on disabilities and promote skilled, talented disabled people through art. Working together with a painter from Art Prime, employees at the BIC headquarters in Clichy created a wall painting focusing on diversity.
THAILAND THINKS BIG FOr ITS NEXT
GENErATION bIC thailand launched
a “think bIG, think bIC®!” TV campaign and Facebook® page accompanied by an original street
advertising campaign. Its mission was to gain awareness of BIC with Thai
secondary school students. To do that, the local subsidiary found just the right
slogan: “Big Dreams Start from Writing.” The campaign was also adapted and
introduced in South Korea.
BIC snapshots from around the world
BEST OF 2011
230 people collaborated on the wall art