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Buzz

DivErsity

COLLECTIVE ArT BY BIC how do you get people thinking about the richness that diversity brings to our societies? Through creativity! BIC approached the non-profit organization Art Prime which works to change people’s views on disabilities and promote skilled, talented disabled people through art. Working together with a painter from Art Prime, employees at the BIC headquarters in Clichy created a wall painting focusing on diversity.

AsiA

THAILAND THINKS BIG FOr ITS NEXT

GENErATION bIC thailand launched

a “think bIG, think bIC®!” TV campaign and Facebook® page accompanied by an original street

advertising campaign. Its mission was to gain awareness of BIC with Thai

secondary school students. To do that, the local subsidiary found just the right

slogan: “Big Dreams Start from Writing.” The campaign was also adapted and

introduced in South Korea.

BIC snapshots from around the world

BEST OF 2011

www.facebook.com/thinkbic

230 people collaborated on the wall art