Letters from readers and credits
letters from readers
Limited Company, capital euros 182,206,275.96 divided into 47,697,978 shares of euros 3.82 Quoted on Eurolist Euronext paris Isin: Fr0000120966 Mnemonic: BB Continuous quotation 552.008.443 registered in Nanterre, France
Many people have written to give us their reactions, ask us questions and tell us what they just love since we put out the ﬁrst edition of BIC’tween Us.
Here is a selection of letters for this second publication.
www.bicworld.com www.bickids.com www.sheaﬀer.com www.mybiclighter.com www.ﬂickyourbic.com www.bicgraphic.com www.bicsport.com
design and production: redaction: Christophe vidal photo credit: Kai Jünemann, BIC Group, Olivier Marty, vivien Fossez, Getty page 5, image reproduced with authorization from david downes. This report is printed on FSC certiﬁed paper. This document is available online at www.bicworld.com
SOCIÉTÉ BIC 14, rue Jeanne d’Asnières 92611 Clichy Cedex, France
Tour de France I’ve been a Tour de France fan for years. I’m 65 years old and last year I was pleasantly surprised to see your vehicle pass by with the caravan in Châteauroux on July 8. I say pleasantly surprised because it meant I got some free gifts and best of all, it brought back memories; I remember seeing you on the tour back in 1996. When can we look forward to a BIC cycling team like in the good old days?
Alain D., Châteauroux
i’ve heard about a kind of ink called Easy Glide™. What can you tell me about it? hélène G., Boston
Ed.: Our research teams worked for ﬁve years to perfect an ink that increases ease of writing. This year, we created the BIC® Velocity® Bold pen with 1.6mm point and Easy Glide™ ink. The resulting combination is “the smoothest pen in the world.” We think you’ll really like it…
i lived in new york for many years and i used Bic® shavers. now i’m back in Brazil and i’ve noticed that your packs are diﬀerent. Why is that? Renato L., Rio de Janeiro
Ed.: That’s exactly right, and it’s because in diﬀerent countries consumer habits and buying power are diﬀerent. BIC takes that into
account and adapts its oﬀer to the local market. That means we oﬀer diﬀerent types of packagings. For example in Nigeria the single
blade BIC® shaver is sold singly and where you live in Brazil you’ll ﬁnd the BIC® Comfort 3® shaver in two-packs.
i read recently that you were awarded the “Quality and transparency of information and communication” prize and that you really do a lot in terms of sustainable development. But do you monitor what your suppliers do? Michel P., Marseille
Ed.: In 2011 with the help of the specialist, Ecovadis we launched a program that evaluated 81 of our plastic suppliers in terms of their waste management, CO2 emissions, workplace safety, etc. And we’re looking into their suppliers as well. We have evaluated our subcontractors since 2000.
WE l vE it