Contests, design, events, in 2012 BIC played the interactive card to get the word out about its products and attract even more consumers throughout the world. And it worked! With a 5.3% increase for Consumers Business activities, the sector gave a great performance and recognized the Company s innovative spirit.

26% OF THE GROUP S SALES

BUZZ AROUND THE WORLD

BIC® 4 COLOURS™ FULL OF NEW IDEAS A great success for the BIC® 4 Colours™ "Family" pencil case sold in 2012 mainly in France, Italy, Spain and Belgium. Distributed in stationery stores and major grocery stores, the case contains the pens in the BIC® 4 Colours™ family, including the baby of the family the BIC® 4 Colours™ Mini! The quirky online ad campaign featuring Inseparable Friends got students motivated via Facebook. Keep an eye on this one in 2013.

MISS BIC®: THE BRAND OF LIGHTERS JUST FOR WOMEN BIC created the new Miss BIC® brand of lighters exclusively for women. And they made a splash in Europe, first in Italy during fashion week with a dress made of 8,500 lighters, later in Romania with a contest at an art school and in Russia on the most widely read women s website. In 2013, the Miss BIC® show will go on in tobacco shops with a very feminine, fun display with limited edition lighters that feature irresistible designs.

THE NEW BIC® FLEX3 HUMAN CURLING CAMPAIGN - HOW DARING! After a 100% digital tool with a Facebook page and a viral film that transforms into a video game, the BIC® Flex3 shaver campaign came to movie theaters across the UK, Poland and Italy. Anyone who doesn t like slippery tricks, you ve been warned!

484.5 M NET SALES 2012

- 0.3 % ON A COMPARATIVE BASIS*

EUROPE

*See glossary page 47

14 Buzz