40 YEARS, NOW THAT S SOMETHING TO CELEBRATE!
Gearing up for the 40th Anniversary of the BIC® lighter in 2013, the Company launched a consumer promotion on its website, flickyourbic.com, which had consumers pick their favorite designs from the BIC® Special Edition® Tattoos and Flick My BIC series, as well as submit a lighter design of their own as part of the BIC Best of You Design Contest. Winners of the contest viewed their designs being applied to a BIC® lighter at the Milford, Connecticut, lighter plant and will see their designs at retailers throughout the U.S. market in 2013! www.flickyourbic.com
FABULOUS FOR LESS! BIC Canada Consumer Products launched the Savvy Style Show website and contest in partnership with leading Fashion publications to highlight the value proposition Feel fabulous for less . The Show features 3 fashion bloggers who were challenged to create a collection wherein each piece cost less than CA$9.99, which is the price of the pack of the new BIC® Soleil® Savvy shaver. The campaign featured a contest, a fashion show, media partnerships on- line and on TV, couponing, and social media activations.
BIC® FLEX4® GETS TOUGH FOR A GOOD CAUSE BIC® Flex4® shavers was an official sponsor of the Tough Mudder series in 2012, bringing its BIC 4 GOOD and Real Guy Challenge campaign to 20 of the U.S. event locations. Each of these events featured a BIC 4 GOOD tent, where more than 4,400 participants showed their support of BIC's $100,000 donation to the Wounded Warrior Project® by having their heads shaved. Wounded Warrior Project® is a foundation that supports injured U.S. military service members. In addition, events also included a BIC Real Guy Challenge Tent, that allowed participants to warm up or cool down before and after challenges with push-ups, pull-ups and other fun contests.
IT'S GRILL TIME! BIC North America
conducted extensive "grilling-focused" promotions for its BIC® Multi-purpose lighter and BIC® FlameDisk® charcoal alternative for the grill. The U.S. promotions included a television commercial, public relations campaign, in-store demonstrations, in-store radio, social media, and a multi-city "barbecue tailgate" event tour. In Canada, the support included a public relations initiative that included national television and social media, as well as in-store advertising.