SUCCESSFUL LAUNCH OF THE BIC® FLEXI LADY SHAVER Combining the latest technology with femininity for a beautiful, close shave it s the new BIC® Flexi Lady shaver with three moveable blades and
fun colors. Practical and economical, this shaver has already won women over for how well it performs, not to mention its look. As simple as BIC®.
SCUDERIA FERRARI® COLLECTION BY SHEAFFER® Sheaffer, part of the BIC Group since 1997, signed an agreement with Scuderia Ferrari in 2012 to develop four collections of premium writing instruments under the Ferrari name. They were launched in the Americas, Asia, Oceania and the United Kingdom last fall. With their red, bold design, these writing instruments beautifully showcase the spirit of perfection the two brands share.
PROMISING BEGINNINGS FOR BIC MIDDLE EAST
The first operational year for BIC Middle East, which opened for business in Dubai at the end of 2011 and was officially launched in February 2012, was a success, with solid growth in all product segments. The proximity strategy, of being closer to distributors and consumers, gave the BIC® brand a stronger presence in the region with sales operations adapted to local consumers and distributors needs, such as the campaign rolled out for back- to-school time and the Lighter Distribution program.
A PEN FOR EVERY CHILD 40% of the population in South
Africa is under the age of 20. To make access to education a reality for all children, a goal that is closely tied to the brand s values, BIC supported the READ Educational Trust (NGO dedicated to eradicating illiteracy) for the second year. At the start of the 2012-2013 school year, BIC proposed providing needy children with one free pen for every BIC® product purchased by consumers. In all, BIC® gave
one million pens, distributed by READ to underprivileged schools. This campaign was communicated, through stickers on BIC® products and it gained popularity through a television ad, digital media and a series of traveling events that visited 200 schools across the country.
31% OF THE GROUP S
SALES 596.2 M NET SALES 2012
+ 4.7% ON A COMPARATIVE
MIDDLE EAST & AFRICA
*See glossary page 47