BIC proves this everyday! 25 million stationery items, six million lighters, 10 million shavers and five million advertising and promotional products are chosen every day by consumers. BIC's secret is its mastery of the machines and molds that are used in production as well as the commitment of every team member and this will guarantee the level of performance and the repeated satisfaction of consumers. This is the key to the brand's strength.
The spirit of innovation, just like quality, is part of BIC's DNA: the Company is always looking for solutions to improve its products. This is why the BIC APP teams have developed the Brite Pix concept, a new imprinting solution that delivers full color printing capacities as well as higher personalization. The solution will be available in 2013 on around 500 promotional items.
MASS PRODUCTION = LOWER QUALITY.
We have automatic machine controls, controls by department and controls by factory, but everywhere in the world, BIC employees dedicate 25% of their time to quality control, no matter what position they hold. Producing Made in BIC quality is everybody s business!
In a highly competitive environment, constant innovation is what keeps us in the lead, winning market share every year. At BIC, we encourage everyone to share their thoughts and take part in innovation, a strategy that helps people develop right alongside the company.
Molding of BIC® Soleil® shaver handles
Highly sophisticated controls
IN-HOUSE INNOVATION AT CONSTANT FLOW: IT WORKS!
New Brite Pix technology offers a wide range of colors