THE BIC YEARLY MAGAZINE

N°04 / /2014

AFRICA, MIDDLE EAST AND BEYOND: 3 MARKETS, 3 REALITIES SHOWN TO US BY OUR VERY OWN GUIDES

INTERVIEW WITH Bruno Bich and Mario Guevara

PART STYLUS, PART PEN The reaL TruTh aBouT Bic® criSTaL® STYLuS

HAPPY 40TH ! Bic ceLeBraTeS iTS PocKeT LiGhTer anniverSarY

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DISTRIBUTION STraTeGY CULTURE Buzz TEST diGiTaL