BIC communication stands out with its unique, simple and off-the-wall sense of
humor which always focuses on the product assets. A successful brand that
doesn t take itself too seriously: this could be the motto of all the media
developed by BIC for its lighter during the last 40 years.
The BIC® lighter on show There is one BIC® lighter for you!
Each BIC® lighter model is available in a wide range of colors
regularly renewed. BIC also launches limited editions every
For its 40th anniversary BIC is relaunching some of its legendary
decors such as California , the very first decorated edition.
The brand has also created a number of anniversary limited
editions, for instance the Cupcake theme. Always
reinventing itself, BIC is once again innovating in 2013 with
decors including special textures and fragrances.
A parade of colors and decors
In 2013 BIC launched the second edition of the online contest Design on
Fire . The participants had to create an original lighter decor before
submitting it to the vote of other users and to a jury of professionals. This
year 13 European countries participated in the event.
The winner is a Swedish student whose decor is going
to be printed on one million BIC® lighters.
BIC also makes waves thanks to talented Internet users
Lighter winner 2013 - Nosdesignsthlm www.facebook.com/designonfire
Lighter winner 2012 - Noe Two
Did you know? Consumers can choose among 24 colors of lighter bodies.
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