BIC communication stands out with its unique, simple and off-the-wall sense of

humor which always focuses on the product assets. A successful brand that

doesn t take itself too seriously: this could be the motto of all the media

developed by BIC for its lighter during the last 40 years.

The BIC® lighter on show There is one BIC® lighter for you!

Each BIC® lighter model is available in a wide range of colors

regularly renewed. BIC also launches limited editions every

year.

For its 40th anniversary BIC is relaunching some of its legendary

decors such as California , the very first decorated edition.

The brand has also created a number of anniversary limited

editions, for instance the Cupcake theme. Always

reinventing itself, BIC is once again innovating in 2013 with

decors including special textures and fragrances.

A parade of colors and decors

In 2013 BIC launched the second edition of the online contest Design on

Fire . The participants had to create an original lighter decor before

submitting it to the vote of other users and to a jury of professionals. This

year 13 European countries participated in the event.

The winner is a Swedish student whose decor is going

to be printed on one million BIC® lighters.

BIC also makes waves thanks to talented Internet users

Lighter winner 2013 - Nosdesignsthlm www.facebook.com/designonfire

Lighter winner 2012 - Noe Two

Did you know? Consumers can choose among 24 colors of lighter bodies.

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