Press Releases
18/01/2010
The new BIC® iPhone application
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Associated subjects
iTunes App Store

FANatic … about the new BIC® iPhone application!

 

Just a few days after its launch on iTunes, the “My BIC® lighter” application for iPhone and iPod Touch has already been downloaded by more than 320 000 fans.

 

Representing the iconic BIC® lighter, this application is fast becoming the accessory concert-goers can’t get away from whether they are fans of Rock, pop or folk.

 

Slide the clicking wheel of the virtual lighter and you’ll hear the grating of the flint as the flame appears. Hold it up high, scream the name of your idol, the flame will come alive and move with you. Press again on the pusher and the flame is extinguished. Simple like BIC® !

 

Don’t wait any longer and download “My BIC® lighter” for free on the iTunes App Store (link below). 

 

Relight your musical passion with BIC!