Since its launch on YouTube one week ago, the interactive Tipp-Ex® video is revolutionizing the world of advertisement. Just imagine:

-- In less than 5 days, the campaign teaser has been seen more that 4 million in over 200 countries!

-- The campaign has been published by hundreds of blogs, shared more than 120 000 times via Facebook and twitted more than 10 000 times!

-- The campaign has appeared on television, the radio and in press articles (on and off line) where it is described as an “innovation showing Youtube’s future”.

-- Each Internet user:

   - Spends, on average, 6 minutes viewing the campaign, whereas the usual average time spent is 2 minutes.

   - Makes more than 15 key-word requests during a visit.

   - Views more than 19 pages on average.

Tipp-Ex® is a brand of the BIC Group and is the European leader in correction products. The agency BUZZMAN developed this viral campaign available on Youtube http://www.youtube.com/watch?v=4ba1BqJ4S2M.

An Italian version will be available as of the 10th of September.

      <<<As of today, already 45 million fans have viewed the Tipp-Ex® campaign!>>>

December 2010 at the Cristal Festival: Buzzman agency has won the Grand Cristal of the Festival for the campaign, "A hunter shoots a bear".