30 May 2011 - The BIC Group is participating in the G8 and G20 summits by offering all the participants a cult object that is 100% French, the BIC® 4 Color™ pen, decorated for the occasion in the colors of the French presidency of the G20 and G8!
At the G8 Summit in Deauville, France on 26-27 May and at the G20 Summit in Cannes, France on 3-4 November, all the participants, experts, heads of state and government members will write with a BIC® 4-Color™ pen.
A strong symbol of the quality of French products, the BIC Group has chosen to contribute to the influence of France across the world through this partnership.
Launched over 40 years ago and entirely manufactured in the Group’s French factories, the legendary BIC® 4-Color™ pen remains the star of French schoolchildren’s pencil cases and many others who appreciate its practical and reliable qualities.
With the G8 and the G20, the BIC® 4-Color™ pen continues to write the history of tomorrow!
Download the Press release in PDF format (PDF icon top right).