21-JUN-2012 - BIC is launching a new communication campaign to remind the public that more than 70% of BIC® products chosen by French consumers are made by BIC in its own French factories.
A survey carried out in France in February 2012 , shows that more than 6 consumers out of 10 do not know that BIC produces mainly in France, even though 9 out of 10 think that producing in France is positive.
By questioning generally accepted ideas: “Is it a challenge to produce in our regions?” “Is it a challenge to use products manufactured in France?”, BIC, whose philosophy has always been to produce the best quality at the best price, reminds the public that maintaining manufacturing in France is possible as long as there is a constant improvement of the production tool and highly qualified personnel.
Recognized for their quality and affordable price, millions of BIC® branded writing instruments, lighters and shavers are made in France, in seven manufacturing plants located in Marne-la-Vallée (Ile-de-France), Boulogne-sur-Mer and Samer (Nord-Pas-de-Calais), Vannes and Redon (Bretagne), Longueil-Sainte-Marie (Picardie) and Cernay (Alsace). These products are destined for both the national market and export.
The campaign shows the brand’s core products such as the BIC® Cristal® pen, the BIC® 4 Colors™ pen, the BIC® lighter and coloring products, all of them manufactured in France.
The advertisements will also be adapted for some of the regions where BIC factories are located, like Ile-de-France, Nord-Pas-de-Calais, Bretagne and Alsace.
The campaign, created by Spices Communication, was launched on June the 20th in the press and will be supported by in store communication actions.
Download the Press release in PDF format (PDF icon top right).