To celebrate the 100th edition of the Tour de France cycling race, BIC is back on the Publicity Caravan as OFFICIAL SUPPORTER in 2013.
BIC takes part in the history of the Tour de France
From 29th June to 21st July 2013 BIC will be an Official Supporter of the 100th edition of the Tour de France. To celebrate the anniversary of this international cycling event alongside the 12 million Tour de France spectators, BIC is organizing a series of activities and events including:
- Four cars and a flatbed truck with a sound system in the Publicity caravan, customized with the colors of the brand and presenting new products. More than 400,000 goodies will be distributed all along the course.
- At each stage, an electric vehicle and the BIC® mascot will be at the finish line and will invite people to discover the Back to School program.
- Every day, hundreds of pens will be distributed to the public in the starting village, especially around the riders’ autograph podium.
Every morning before the race starts, the riders will sign in with the BIC® 4-Color™ pen, the official pen of the competition.
The BIC® caravan: history on wheels…
An historical partner of the Tour de France, BIC is an integral part of this hundred-year-old sporting event. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. After an absence of several years, BIC returned to the Publicity Caravan in 2011 and since 2012 as Official Supporter of the Tour of France.
BIC keeps the flame alive for 40 years
In 2013 The Tour de France celebrates its 100th anniversary and BIC is also celebrating its lighter’s 40th anniversary. For the occasion, BIC has customized one of its vehicles with the colors of the BIC® lighter’s anniversary. 6 million BIC® lighters are chosen by consumers every day all around the world, and since their launch, 30 billion lighters have been manufactured by BIC. Known and appreciated for its quality, the BIC® lighter meets and exceeds the standards of the international safety specifications by being tested and going through more than 50 automatic quality-control checks. With 24 colors of lighter bodies and the same oval shape unchanged for 40 years ensuring the best handling, the BIC® lighter is timeless. This iconic and designer product is now part of the permanent collections of museums such as the MOMA in New York and the Pompidou Center in Paris