From 5th to 27th July 2014, BIC® is part of the Publicity Caravan and Official Supplier of the Tour and will set out to meet the spectators and the fans on the roads of France and England.
▌Supplier of a world sporting event
BIC is an historical partner of this cycling race which has become the 3rd world sporting event, and is now happy to be Official Supplier of the 2014 edition. Every morning before the race starts, the riders will sign in with the BIC® 4 Colours™ pen, the official pen of the Tour.
▌BIC on the caravan for 3,664 km and in 4 countries
This year, the Tour de France will kick off from Leeds in the Yorkshire (UK) and go through Belgium and Spain. Throughout the 3,664 kilometer-race, more than 12 million spectators will see the BIC® Caravan passing by and make the most of the brand at each stage:
- Three cars and a flatbed truck with a sound system, customized with the colors of the brand, will be presenting BIC® products and distributing 400,000 goodies all along the course.
- Events with the BIC® mascot will be carried out at the start and finish of each stage.
- Every day, hundreds of official pens will be distributed to spectators in the Starting Village, especially around the Podium where riders sign in.
The BIC® caravan: history on wheels…
BIC is an historical partner of the Tour de France. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. BIC returned to the Publicity Caravan in 2011, in 2012 and 2013 as Official Supporter and in 2014 as Official Supplier.
BIC Communication: +33 1 45 19 53 55, Claire Gerard – firstname.lastname@example.org
Press contact, IMAGE 7: +33 1 53 70 74 70, Marie Quinette – email@example.com