Press Releases
29/06/2015
BIC® Shavers Celebrate 40th Anniversary: from revolution to technology
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Press kit

1975: Marcel Bich introduced the first one-piece non-refillable shaver, BIC® Classic.

2015: 2.6 billion BIC® shavers are purchased every year by consumers worldwide.

 

 

June 2015 - 40 years ago with the launch of the BIC® Classic shaver, BIC transformed the shaving market by offering for the first time a non-refillable shaver that provided  high quality combined with maximum safety. Simpler, more practical, cleaner.

 

In 2015, BIC has become a key player in the shaving market, n°1 in volume in the United States in the non-refillable shaver segment, where BIC has just launched BIC® Flex 5™, its first five-blade shaver.

 

Read the press kit by clicking on the link below.