Press Releases
06/09/2010
With Tipp-Ex®, write your own story on YouTube!
Download Image
Associated subjects
The video on YouTube: Watch

Tipp-Ex®, leader of the European Correction Products market and a brand of the BIC Group, has launched a highly original, interactive campaign on YouTube which is as funny as it is surprising.

 

For the viral communication, the French agency Buzzman has created a series of face to face encounters between a bear and a hunter, offering the viewers the opportunity to choose the ending they would like to see by changing the title of the video directly on YouTube thanks to the Tipp-Ex® Mini Pocket Mouse Correction tape!

 

More than 40 different hilarious endings can thus be discovered. The campaign is logically signed: “Tipp-Ex®, White and rewrite”.

 

The videos were launched on YouTube UK on September 2nd and will be launched on YouTube Italy on September 10th.