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18/07/2014
2014: 100TH ANNIVERSARY OF THE BIRTH OF MARCEL BICH,...

2014 marks the hundredth anniversary of the birth of Marcel Bich and the twentieth anniversary of his passing away. Entrepreneur and visionary, Marcel Bich has left a strong mark on the French industry.

 

Originally from Val d'Aoste, Marcel Bich was born in Turin (Italy) on July 29, 1914, where he spent his early child-hood before moving to Spain and then to France with his parents. He became a French citizen in 1932 and pursued his studies in law.

 

In 1944, Marcel Bich and his associate Edouard Buffard settled in Clichy (France) and began to manufacture parts for writing instruments in their factory PPA (Porte-plume, Porte-mines et Accessoires).

 

In 1950, his visionary spirit led him to become interested in the ball point pen, for which he foresaw enormous potential. Marcel Bich acquired a patent from the Hungarian Laszlo Biro for the ball point pen and did everything to find the ideal ink formula and the perfect fitting between ball and ink, using machines of extreme precision from Swiss clock making. He put all his efforts into this product and launched his own ballpoint pen, the BIC® Cristal® pen, based on his unassailable philosophy of offering the consumer superior quality at the best price. In 1953, the BIC Company is created.To market the BIC® Cristal® ballpoint pen, Marcel Bich used a strategy based on audacious and massive advertising campaigns, like the ones created by Raymond Savignac, that contributed to strong sales, first in France, then internationally:  in Italy in 1954, in Brazil starting in 1956, in the United Kingdom, South Africa and Oceania in 1957, then in the United States as of 1958, in Africa and the Middle East in the 60's.

 

In 1973, Marcel Bich decided to diversify his activities and launched the BIC® lighter, then revolutionized the shaver market by designing and marketing the first non-refillable shaver. After listing BIC on the Paris Stock Exchange in November 1972, he continued to explore very diverse areas of business, such as wind-surfing by creating BIC Sport. His passion for sailing and sailboat racing led him to compete - for France and for his personal ambition - in the Americas Cup challenge.

 

Marcel Bich built his company on strong values which guided his professional life and still inspire employees of the group today: ethics, responsibility, teamwork, simplicity, trust in people, but also ingenuity and tenacity.

 

Today, 20 years after his passing away, the BIC Group is present in more than 160 countries around the world with worldwide leading positions in its categories: number two in writing instruments, number one in branded pocket lighters, number two in non-refillable shavers and number two in advertising and promotional products.

 

Listen to Marcel Bich reading to Shareholders, on June the 4th, 1973, his Letter in which he expressed his vision for the company (French audio) in About BIC/History.

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04/07/2014
BIC® on the Publicity Caravan and Official Supplier...

From 5th to 27th July 2014, BIC® is part of the Publicity Caravan and Official Supplier of the Tour and will set out to meet the spectators and the fans on the roads of France and England.

 

 

▌Supplier of a world sporting event

BIC is an historical partner of this cycling race which has become the 3rd world sporting event, and is now happy to be Official Supplier of the 2014 edition. Every morning before the race starts, the riders will sign in with the BIC® 4 Colours™ pen, the official pen of the Tour. 

 

▌BIC on the caravan for 3,664 km and in 4 countries

This year, the Tour de France will kick off from Leeds in the Yorkshire (UK) and go through Belgium and Spain. Throughout the 3,664 kilometer-race, more than 12 million spectators will see the BIC® Caravan passing by and make the most of the brand at each stage:

- Three cars and a flatbed truck with a sound system, customized with the colors of the brand, will be presenting BIC® products and distributing 400,000 goodies all along the course.

- Events with the BIC® mascot will be carried out at the start and finish of each stage.

- Every day, hundreds of official pens will be distributed to spectators in the Starting Village, especially around the Podium where riders sign in. 

 

 

The BIC® caravan: history on wheels…

 BIC is an historical partner of the Tour de France. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. BIC returned to the Publicity Caravan in 2011, in 2012 and 2013 as Official Supporter and in 2014 as Official Supplier. 

 

 

Contact                                               

BIC Communication: +33 1 45 19 53 55, Claire Gerard – claire.gerard@bicworld.com

 

Press contact, IMAGE 7: +33 1 53 70 74 70, Marie Quinette – mquinette@image7.fr

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24/04/2014
A Hunter, a bear, and Pharrell Williams. The hunter...

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...

 

This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!

 

The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about his personal life and the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® Mini Pocket Mouse to protect its contents.

 

With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.

 

Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.

 

Once completed by users, the “Social Book” will be printed and published.Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.

 

Discover the experience: www.tippex-socialbook.com.

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25/06/2013
BIC - Official Supporter of the 100th Tour de France

To celebrate the 100th edition of the Tour de France cycling race, BIC is back on the Publicity Caravan as OFFICIAL SUPPORTER in 2013.

 

BIC takes part in the history of the Tour de France

 

From 29th June to 21st July 2013 BIC will be an Official Supporter of the 100th edition of the Tour de France. To celebrate the anniversary of this international cycling event alongside the 12 million Tour de France spectators, BIC is organizing a series of activities and events including:

 

- Four cars and a flatbed truck with a sound system in the Publicity caravan, customized with the colors of the brand and presenting new products. More than 400,000 goodies will be distributed all along the course.  

- At each stage, an electric vehicle and the BIC® mascot will be at the finish line and will invite people to discover the Back to School program.

- Every day, hundreds of pens will be distributed to the public in the starting village, especially around the riders’ autograph podium.

 

 

Every morning before the race starts, the riders will sign in with the BIC® 4-Color™ pen, the official pen of the competition.

 

The BIC® caravan: history on wheels…

 

An historical partner of the Tour de France, BIC is an integral part of this hundred-year-old sporting event. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. After an absence of several years, BIC returned to the Publicity Caravan in 2011 and since 2012 as Official Supporter of the Tour of France.

 

BIC keeps the flame alive for 40 years

 

In 2013 The Tour de France celebrates its 100th anniversary and BIC is also celebrating its lighter’s 40th anniversary. For the occasion, BIC has customized one of its vehicles with the colors of the BIC® lighter’s anniversary. 6 million BIC® lighters are chosen by consumers every day all around the world, and since their launch, 30 billion lighters have been manufactured by BIC. Known and appreciated for its quality, the BIC® lighter meets and exceeds the standards of the international safety specifications by being tested and going through more than 50 automatic quality-control checks. With 24 colors of lighter bodies and the same oval shape unchanged for 40 years ensuring the best handling, the BIC® lighter is timeless. This iconic and designer product is now part of the permanent collections of museums such as the MOMA in New York and the Pompidou Center in Paris                                 

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03/10/2012
BIC, in collaboration with Intel, is launching in France...

BIC® Education is a simple and innovative educational solution for primary school, combining handwriting and digital technology. Equipped with digital tablets, one for each student, and educational software designed for and with teachers, it is a comprehensive tool for today’s teaching methods. Teachers can create adapted educational material and at the same time maintain control of their class, while each student enjoys interactivity and digital benefits. The entire solution is made in France.

 

Equipped with an ergonomic stylus for children, which was developed using BIC®'s 60 years of experience in handwriting, the digital BIC® Education tablets are designed primarily for students to develop their writing skills. According to many experts, handwriting contributes to the structuring of thought and must remain a fundamental skill that children will enjoy mastering. In addition to handwriting, tablets also encourage discovery and the desire to learn in all subjects, thanks to numerous interactive applications that can be added by teachers.

 

 BIC® Education includes educational software that makes it very easy to create and share educational materials with students on the digital tablets in real-time, regardless of the subject taught. The teacher can also follow the progress of each student in a simple and dynamic manner, and even analyze their reasoning a posteriori.

 

 BIC® Education is proud to provide schools with the many benefits of digital technology, while allowing teachers to use this new technology to greatly benefit their students and maintain control of their class. The solution is mobile and can be shared among multiple classes within the same school, benefiting to 100% of the students.

 

 "For more than 60 years, BIC has assisted pupils around the world as they learn to write by trying to make simple and reliable products available to them. It is this philosophy that has guided our group in the development of the BIC® Education solution to effectively support teachers and pupils through the transition to an increasingly digitized environment", says Billy Salha, Director of BIC Europe.

 

"For several years now, Intel has invested a lot in education in order to promote technology in the educational field. We are happy to say that Intel’s new collaboration with BIC is part of this process. We decided to collaborate with BIC® Education after mutual thoughts and discussions with the education and teaching area; it is an innovative solution which combines handwriting and digital technology in order to encourage personal, creative and interactive teaching", added Stéphane Nègre, CEO of Intel France.

 

 Available as of October 2012, BIC® Education integrates BIC® Connect software as well as 6, 15 or 30 digital BIC® Tab tablets and their charging docks. Various support services for implementation, learning and hotline are also included in the solution.

 

 

Download the Press release in PDF format (PDF icon top right).

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21/06/2012
BIC's new communication campaign: “Is it a challenge...

21-JUN-2012 - BIC is launching a new communication campaign to remind the public that more than 70%  of BIC® products chosen by French consumers are made by BIC in its own French factories.

 

 

A survey carried out in France in February 2012 , shows that more than 6 consumers out of 10 do not know that BIC produces mainly in France, even though 9 out of 10 think that producing in France is positive.

 

By questioning generally accepted ideas: “Is it a challenge to produce in our regions?” “Is it a challenge to use products manufactured in France?”, BIC, whose philosophy has always been to produce the best quality at the best price, reminds the public that maintaining manufacturing in France is possible as long as there is a constant improvement of the production tool and highly qualified personnel.

 

Recognized for their quality and affordable price, millions of BIC® branded writing instruments, lighters and shavers are made in France, in seven manufacturing plants located in Marne-la-Vallée (Ile-de-France), Boulogne-sur-Mer and Samer (Nord-Pas-de-Calais), Vannes and Redon (Bretagne), Longueil-Sainte-Marie (Picardie) and Cernay (Alsace). These products are destined for both the national market and export.

 

The campaign shows the brand’s core products such as the BIC® Cristal® pen, the BIC® 4 Colors™ pen, the BIC® lighter and coloring products, all of them manufactured in France.  

 

The advertisements will also be adapted for some of the regions where BIC factories are located, like Ile-de-France, Nord-Pas-de-Calais, Bretagne and Alsace.

 

The campaign, created by Spices Communication, was launched on June the 20th in the press and will be supported by in store communication actions.

 

 

Download the Press release in PDF format (PDF icon top right).

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20/06/2012
Sagem, CEA and Bic win 2012 IGA Chanson prizefor a...

Paris, Eurosatory exhibition, June 13, 2012

 

During the Eurosatory 2012 international defense show and exhibition, General Bertrand Ract-Madoux, French army Chief of Staff, awarded the 39th IGA (Ingénieur Général de l'Armement) Chanson prize to teams from Sagem (Safran group), the CEA's Liten lab and the company Bic, for their work on a fuel cell for the FELIN program (1), under a basic research contract from French defense procurement agency DGA.

 

Developed by the three partners, this portable energy source will replace FELIN's lithium-ion batteries, reducing the weight carried by infantry soldiers. The fuel cell technology they developed supplies specific energy density of about 300 Wh/kg, a three-fold increase over current batteries.

 

The Liten lab, part of French atomic energy commission CEA, contributes its expertise in fuel cells, while Bic offers its know-how in miniaturized energy storage devices for the consumer market.

 

As prime contractor for the FELIN program, Sagem is the designer of its energy system, and for this project it is responsible for the fuel cell electronic control and management circuit.

 

The technological breakthrough by the three partners will help meet the energy challenge faced by today's infantry units, which now make widespread use of electronic devices. The FELIN system for infantry soldiers already contributes to this goal because of its architecture based on a sole energy source and optimized energy management, which facilitates the integration of this new fuel cell.

 

The fuel cell is based on PEM (Proton Exchange Membrane) technology. It uses gaseous hydrogen as a fuel, produced from sodium borohydride and water in a disposable cartridge, producing 120 Wh for a weight of 300 grams. Once used it can quickly be replaced, with a buffer battery providing electricity during the transition.

 

Sodium borohydride is a moderately priced substance that offers significant advantages over the methanol used today, in terms of handling, safety and environmental protection. Furthermore, the fuel cell becomes more advantageous the longer it has to be used autonomously, because soldiers only need to carry extra cartridges. Several prototypes have already been successfully tested, including in field trials, and deliver average power of 12 watts, compatible with the FELIN system's needs.

 

Furthermore, this new technology could also meet requirements for portable optronics, radios, mini-robots, drones and remote sensors, and help spur the emergence of a new industry based on a dual-use (civil-military) technology.

 

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(1) FELIN is an integrated equipment suite for the French soldier modernization program, which provides for the delivery of 22,600 systems to the French army. It has been in service with the army since September 2010, and was deployed in Afghanistan starting in December 2011.

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15/06/2012
BIC Official Supporter of the Tour de France 2012

After a strong return to the Publicity Caravan in 2011, BIC is back in 2012 as the OFFICIAL SUPPORTER of the 99th Tour de France.

 

 

For the first time BIC® is the official pen, lighter, and shaver of the Tour de France. From 30th June to 22nd July 2012, with a crowd of 12 million Tour de France spectators, BIC will have a series of activities and events during the most prestigious cycling event in the world. These will consist of:

 

- An electric vehicle and the BIC® mascot at the finish line,

- Four cars and a flatbed truck with a sound system, customized with the colors of the brand and presenting new BIC® products,

- Distribution of more than 400 000 goodies all along the course as well as flyers, inviting people to discover the back-to-school “ECONOBIC” plan which has been put in place in shops,

- Distribution of pens to the public in the starting village, especially around the riders’ signature podium.

 

BIC is extending this partnership to stores (supermarkets and trade stores) by awarding BIC themed gifts between 1st May and 31st July (BIC/Tour de France mountain bikes, vintage jerseys from the former BIC cycling team, and Tour de France backpacks).

 

Two symbols of French heritage united

A popular and friendly gathering par excellence, the Tour de France shares values that the BIC® brand has offered to its consumers for over 60 years. This mutual commitment has lasted a long time. Since its creation in the 50s, the French brand has travelled the roads of France at the heart of the Publicity Caravan. From 1967 to 1974, it was also involved in the race with its own team of professional road cyclists; its iconic riders Jacques Anquetil, Lucien Aimar, Luis Ocana, Jan Janssen, etc., all showcased their talent during such prestigious races as the Tour de France, the Vuelta a España, and the Giro d’Italia .

 

The BIC® Evolution™ pencil celebrates its birthday on the Tour

On Tuesday 3rd July 2012, the Publicity Caravan and riders still in the competition  will travel the 197km between Orchies and Boulogne-sur-Mer. They will pass the BIC factory in the village of Samer (62) where millions of BIC® Evolution™ graphite and coloring pencils are made every day. This is the perfect opportunity to celebrate the 20th birthday of this iconic pencil, which is made with over 50% recycled materials.

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12/04/2012
The Hunter and the Bear from Tipp-Ex® are back!

Tipp-Ex®, leader of the European Correction Products Market and a brand of the BIC Group, is back with an interactive campaign on YouTube as funny and surprising as Season 1!

 

Launched in September 2010, the first season of the adventures of the Hunter & the Bear, “A hunter shoots a bear” was viewed time after time and generated more than 50 Million views on YouTube. The campaign has become a legend! It was rewarded with more than 20 international awards and definitively left its mark on the advertising world.

 

In the first season, viewers were invited to White and Rewrite THE STORY… For the second season, it’s now time to White and Rewrite HISTORY!

 

The BUZZMAN agency, also creators of Season 1, has developed a new series of 46 funny films where the Hunter & the Bear are celebrating their birthday party at different dates in history! It is visitors to the YouTube page that change the date after deleting the current date, 2012 (the end of the world!), with a Tipp-Ex® Mini Pocket Mouse Correction Tape. Some of the films also offer incredible interactive animations – you just have to find them!

 

Click on the link http://www.youtube.com/watch?v=eQtai7HMbuQ to discover the introductory video to the campaign available online from today, 12 April 2012, and continue the experience onhttp://www.youtube.com/user/Tippexperience.

Fans of the two stars may also unite on a dedicated facebook page where they can discover films they might have missed and discover other great promotions from the Tipp-Ex® brand.

 

Download the Press release in PDF format (PDF icon top right).

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03/02/2012
BIC joins forces with CARE NGO to implement a Social...

February 2012 - Since the month of May 2011, the BIC Group has become a partner of CARE in its “Rural Sales Program” that enables women in Bangladesh to overcome poverty by developing their professional activity.

 

An innovative project in partnership with CARE

CARE’s “Rural Sales Program” has been in place since 2004.  It assists women who are among the poorest, the Aparajitas (“those who never give up”), to develop their own activity by selling articles door-to-door in remote rural areas. Since the partnership between BIC and CARE was signed in May 2011, these women include BIC® shavers in their baskets.  To support them, the local BIC distributor and CARE teams provide training in sales and demonstrate the specific features of the products and shaving practices. 

 

Sustainable solutions to fight against poverty

To promote this form of entrepreneurship, BIC and CARE offer these women an appropriate and sustainable solution by providing them with the means to escape poverty and social isolation, and in this way to give them a sense of pride and a new role to play in their community.  Today, this program includes 900 businesswomen and their families.  This new distribution method allows the inhabitants of isolated villages to have access to simple, good-quality and inexpensive products.

 

As Edgar Hernandez, General Manager for Developing Markets of the BIC Group, points out, “Thanks to CARE’s Rural Sales Program in Bangladesh, we believe we can provide concrete and lasting solutions to the populations that need them.  For BIC, it is also an opportunity to test a new approach to distribution in these countries, and to acquire a better understanding of the expectations of their inhabitants.”

 

Philippe Lévèque, Executive Director from CARE France, adds, “This innovative partnership with companies such as BIC enables us to experiment with new ways of reducing poverty.  This distribution program, which places emphasis on the social impact it can have among some of the poorest women in Bangladesh, also permits CARE to involve private players outside traditional sponsorship and to learn from their expertise for the benefit of the most vulnerable populations.

 

To know more about the BIC Care program: YouTube (link in the orange area)

 

Download the Press release in PDF format (PDF icon top right).

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31/05/2011
Results of the Art Contest “Cristal® Art Gallery”...

31 May 2011--Two winners have each won a prize of 5 000 Euros following the “Cristal Art Gallery” contest, hosted by www.thebicwall.com, a website dedicated to the 60th Anniversary of the BIC® Cristal® pen in Europe. 

 

=> The Jury’s Prize was awarded to Jean-Baptiste Durand, also known as Neguts for his work of art drawn on a wall and named “Wall drawing”. The empty pens at the foot of the wall give an idea of the size of the drawing!

The jury, composed of three artists who use the BIC® Cristal® pen in their work, gathered on Friday 21 May to deliberate and choose a winner among the 730 works of art posted online by visitors to the site. “Among the numerous works of art posted, many of which revealed great talent and showed sophisticated drawing techniques, we chose the work of art “Wall Drawing”. This piece showed an original artistic approach through the presentation of the work and the artist’s mastery of his subject. We would like to congratulate the artist by giving him the Jury’s Prize,” commented the judges.

 

=> The Internet Users’ Prize was awarded to Managua. His work of art “BIC story” illustrates the history of the BIC® brand, from the first advertising to the latest product releases.

 

The “Cristal® Art Gallery contest was hosted online from 14 April to 17 May 2011, allowing Internet users to post a drawing, video or sculpture using BIC® Cristal® pens.

 

 

 

The artists on the Jury:

Anne-Flore Cabanis, a French artist who has produced works of art using a BIC® Cristal® pen and in one continuous line.

Juan Francisco Casas Ruiz, a Spanish artist known for his realistic photographic drawings using a BIC® Cristal® pen.

Paolo Ulian, an Italian designer who has produced sculptures using BIC® Cristal® pens.

 

 

Download the Press release in PDF format (PDF icon top right).

 

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11/04/2011
With the new BIC® Flex 3 shaver, YouTube becomes a...

For the launch of its new male shaver BIC® Flex 3, BIC and the agency BUZZMAN are innovating again a viral campaign on YouTube. The BIC® Flex Experience includes a film that transforms into a video game with movement detectors.

 

The story begins on the website http://www.youtube.com/watch?v=FlCVE0OG-tI with an offbeat 90 second film entitled “WTF! Insane human curling,” directed by the American, Keith Schofield, previously honored with the Lion at the Cannes advertising international festival. Freshly shaved with a BIC® Flex 3, a champion of the totally crazy sport human curling glides on his stomach to reach a target marked on the ice.

 

At the end of the film, YouTube becomes an interface for the new generation of video games: your webcam will detect your body’s movements allowing you to become a human curling sweeper. The best performing players can win a stay in an Ice Hotel in Sweden.

 

The campaign is extended on Facebook with a dedicated page http://www.facebook.com/bicflex3 that will have an editorial animation in four languages. It further offers all French fans the possibility of downloading BIC® Flex 3 reduction coupons.

 

Speaking about the campaign, Alexis Vaganay, Marketing Director BIC Europe, added, “This campaign illustrates in a funny and irreverent way the “surprisingly smooth glide” offered by BIC® Flex 3 – a 3 blades shaver with moveable blades, a technology that BIC is making available to everyone.”

 

Launched on 11 April 2011 in France, the campaign will be extended to the rest of Europe at the beginning of May with significant media investment on YouTube and Google.

 

Following the success of “A hunter shoots a bear” in 2010 for the Tipp-Ex® brand, this new campaign is the second collaboration between the BIC Group and the agency BUZZMAN.

 

Download the Press release in PDF format (PDF icon top right).

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09/03/2011
Collecting and recycling writing instruments in France

BIC AND TERRACYCLE ARE LAUNCHING THE FIRST PROGRAM FOR COLLECTING AND RECYCLING WRITING INSTRUMENTS IN FRANCE - This civic gesture also allows money to be raised for non-profits or schools

 

BIC, the world leader in ballpoint pens, is associating itself with TerraCycle, a pioneering upcycling and recycling company, to organize the voluntary collection of writing instruments in the very places where they are used (schools, companies, universities…) in order that they be recycled.

 

    

Sponsored by BIC, this program enables all writing instruments, regardless of whether or not they are BIC® branded, to be recycled into new useful products such as pen holders, wastepaper baskets and watering cans.

In return for this civic gesture, 2 Euro cents per writing instrument collected will be donated to a charity or not for profit chosen by the organization responsible for the collection or, in the case of schools, the money will be donated directly to the school in order to finance a future educational project.

 

Getting involved with the BIC® and TerraCycle® collection and recycling program is simple: a volunteer from each school, university, or company that is interested in launching a campaign should register for free on the website: www.terracycle.fr from which the volunteer will be able to download material for the launch (posters, flyers, prepaid shipping labels…). Then the collection of used writing instruments can begin! The collection is then sent for free to TerraCycle’s warehouse in near Lille, France where the writing instruments are processed to be made into new products.

 

Talking about the partnership, Marie Saglio, General Manager of BIC France stated: “Our writing instruments are known across the world for using a minimum amount of material while still offering high quality with a long writing length (the BIC® Cristal® ballpoint pen weighs only 5.8 grams and writes for at least 2 km). 13 of our core products received the French Official ecolabel NF Environnement, which guarantee responsible consumption. But BIC will not settle for this. As worldwide leader in the ballpoint pen market, it is our responsibility to offer innovative solutions in terms of sorting waste and solutions for our products’ end of life. Today, used writing instruments are not collected by any dedicated recycling waste stream. Thanks to the BIC-TERRACYCLE program, they will now have a second life.

 

“TerraCycle is extremely excited by the opportunity to expand our upcycling programmes in Europe,” said TerraCycle’s European General Manager, Chris Baker. “With the help and support of BIC we can change the way consumers perceive waste and I believe the progressive mindset of consumers in France will ensure our program is well-received and very successful.”

 

Download the Press release in PDF format (PDF icon top right).

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13/10/2010
BIC recycles its shavers… and its advertising

In order to promote its shaver recycling program, BIC is launching a new advertising campaign in France, with the advertising agency Hemisphere droit. The campaign features the soccer player Eric Cantona and “recycles” his famous commercial of 1995.

 

BIC’s commitment to sustainable development

BIC® products have always been designed to offer long-lasting performance while using the minimum amount of raw materials. For example, a BIC® Cristal ballpoint pen writes for more than 2km and only weighs 5.8g and a triple-blade BIC® 3 shaver provides at least 10 days of shaving for a weight of only 9g. However the Group has not settled for these achievements and continues to think of ways to participate in the reduction of environmental impacts, in line with its values of responsibility, innovation and ingenuity.  In this context, the Group created the program “BIC® recycle” in France, a simple way of helping its consumers to collect and recycle their BIC® shavers.

 

The “BIC® Recycle” program

The process is simple: consumers buy their BIC® shavers, use them, order a prepaid recycling envelope on the dedicated website www.bicrecycle.com and send ten used shavers per envelope back to BIC for free. The shavers are then recycled and turned into washing machine parts.

 

Speaking about the program, Marie Saglio, BIC France’s General Manager, stated: “With more than 30% market share (1), BIC is the market leader for one-piece shavers in France. With this program, we want to offer a simple and innovative recycling solution to the millions of consumers who, on a daily basis, put their trust in the excellent value for money offered by our single-, double-, triple- and quadruple-blade shavers.” 

 

The advertising campaign

In order to promote the program “BIC® Recycle”, Hemisphere droit naturally suggested that BIC should recycle the 1995 campaign in which Eric Cantona made his advertising debut. The agency created a script whereby the Eric Cantona of 1995 is confronted by the Eric Cantona of 2010. A real showdown where we see that the once irredeemable Eric Cantona has become responsible!

 

The films, directed by Frank Tapiro (who created the BIC 1995 campaign at Euro RSCG), are in the true spirit of the BIC® brand: simple, popular and off-beat.

 

To launch the campaign, a 5’’ teaser film will be shown on TV from October 13-16, 2010. It will be followed from October 17 through November 7, by a 20’’ TV commercial shown on TF1, Canal + and cable / satellite channels.

 

As of October 13, the website www.bicrecycle.com, also designed by Hemisphere droit, will give Internet users the chance to rediscover the 1995 and 1996 films as well as the 30’’ version of the 2010 TV commercial. As a bonus, they can also watch again and again the hilarious instructions from Eric Cantona, who explains in his own way each step of the “BIC® Recycle” program, from the collection of the shavers to their recycling.

 

Finally, two more teaser films will be shown on the web to create a buzz around this campaign which will give Internet users the opportunity to “recycle” their friends on Facebook!

 

All in all, this will be a rich, innovative and high-impact campaign to launch this important program.

 

Frank Tapiro, president of Hemisphere droit, speaking about the production, explained:  “The producer (On Broadway prod) totally corresponds to the will for “sustainable” film production which is today very fashionable in cinema, particularly in the United States. The goal being to reuse existing images as much as possible and to reedit films with a few new images.”

(1)Source: Nielsen. Volume Market Share. France/ non-refillable shaver market

 

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06/04/2010
BIC creates the recyclable shaver

As of April 2010, BIC® shaver users will be able to recycle their shavers by sending them back to BIC!

 

The process is simple: consumers buy their BIC® shavers, use them, order a prepaid envelope on a dedicated website www.bicrecycle.com and send their used shavers back to BIC for free. The BIC Group will have them recycled and turned into washing machine parts! A real commitment to responsible consumption.

                                              

 

Speaking about the operation, Marie Saglio, BIC France’s General Director, stated “BIC has always promoted long-lasting products- about 10 shaving days per shaver- and the use of a minimum amount of raw materials for both products and packaging. With this recycling operation launched in France, BIC goes further and confirms its will to commit to innovative environmental solutions”.

 

A precursor in the area, the Group, which manufactures all its shavers in its own plants located in France, Greece and Brazil, implemented in 2004 a sustainable development program in order to reduce its environmental impacts and strengthen its social commitment through quantified objectives. In 2009, BIC also launched the 3-Blade shaver BIC® EcolutionsTM, the first shaver made from bioplastic, a form of plastic derived from renewable biomass sources.

 

Beyond the environmental perspective, this recycling initiative offered by BIC will take an economic and social dimension through the mobilization of reinsertion centers for disabled workers as well as a small French company specialized in recycling.

Shaver collection and recycling will start in France in April 2010.

 

The launch of the operation will be accompanied by in-store communication and relayed on a dedicated website www.bicrecycle.com in order to raise public awareness on the collection and recycling.

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10/11/2009
BIC receives the French NF Environment ecolabel, NF...

BIC is the first manufacturer of writing instruments to receive the French NF Environnement (NF 400) eco-label for seven of its products

  

 

The BIC Group is the first manufacturer to receive the French NF 400 Writing Instruments eco-label for seven of its products, including the BIC® Orange ball-point pen (fine point 0.8mm) and the BIC® Evolution 650 graphite pencil. The NF Environnement label is the official French ecological certification.

"We are extremely proud to have received the NF Environnement label for these products. It recognizes the core philosophy of our business -- offering products that are developed with the minimum amount of raw materials yet  that have a long-lasting usage," said Mario Guevara, Chief Executive Officer of the BIC Group. 

 

The NF Environnement label is delivered by the French national organization for standardization, AFNOR (Association française de Normalisation). It is awarded to products that have less impact on the environment yet maintain an equivalent performance. To obtain this certification, products must comply with criteria based on their ecological qualities and the product utility. These criteria assess the reduction of the environmental impacts (energy consumption, industrial by-products, air and water pollution, etc.) of the product throughout its entire life cycle, from the extraction of raw materials to the end of the product’s life.

 

BIC® products obtained this eco-label mainly as a result of the company's limited use of raw materials, the use of recycled materials, the long-lasting performance of its writing instruments, and the resistance of its leads.

 

First launched in 1965, the BIC® Orange fine point (0.8mm) weighs only 4.78g (without the ink) and writes for 2.4 km (1.5 miles). The BIC® Evolution 650 graphite pencil, which has been on the market since 1994, is made from 57% recycled material.

Using products that carry the NF Environnement label help consumers to develop ecologically responsible behavior and reduce the negative impact of products on the environment. Moreover, it allows state institutions to conform to the requirements set out in the Grenelle Environnement agreements that require them to convert to environmentally responsible purchases by 2012.

 

The BIC Group is committed to a global approach in sustainable development based on continuous improvement. Performance and progress are tracked with a barometer of 10 indicators used by the Group that covers all aspects of sustainable development. BIC is listed on the stock market indexes FTSE4Good Europe, ASPI Eurozone and Ethibel Excellence Europe, which unite the top-performing companies in terms of social and environmental results. BIC is also part of the Carbon Disclosure French Leadership index 2009 (CDLI).

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02/12/2008
BIC® ecolutions™, BIC's first shaver with a bioplastic...

In a snapshot…• BIC® products are designed on the principle of using the minimum amount of raw material while offering the best quality. • Today, BIC is launching BIC® ecolutions™, a triple-blade shaver delivering up to ten close, smooth, comfortable, and more environmentally friendly shaves*.

 

• With a bioplastic handle, the result of five years of research, and 100% recycled cardboard packaging, BIC® ecolutions™ takes a step towards a cleaner environment.• BIC® ecolutions™ an environmentally friendly high-performance shaver at an affordable price. (suggested retail price: 3,15€ for four shavers). Available in supermarkets.

 

In 1975, when Marcel Bich launched his first shaver, he had a specific goal in mind: to make shaving easy and affordable, without compromising quality. Shavers and packaging were designed to make them both as light as possible. His quest to strip away the superfluous was visionary. BIC this was just the start for BIC. Today's new challenge worldwide is to halt the consumption of non-renewable natural resources. Relying on more than half a century's specialist experience in the precision molding of plastic, BIC has been working for several years to develop the best alternative to petroleum-based plastics. The launch of the BIC® ecolutions™, in January 2009, represents the next step forward for BIC. 

  1. Bioplastic handle
  2. Green colorants of vegetable origin
  3. Light packaging: maximum function, minimum size
  4. 100% recycled cardboard
  5. Ink of vegetable origin

BIC® ecolutions™, BIC's first shaver with a bioplastic handle,for more ecological, high-performance shave at a low price. 

 

What is bioplastic?

Bioplastic is a product of a chemical process that changes glucose into plastic. Today, it is made of corn, a renewable resource, but BIC is already looking at potential materials for the future. Research is underway to produce the next generation of bioplastic, to be produced from the non-edible parts of plants and vegetables. 

Any changes in performance?

No compromise on quality. BIC® ecolutions™ triple-blade technology provides a close and precise shave while an incorporated lubricating strip with aloe and vitamin E provides optimal comfort. The BIC® ecolutions™ shaver is produced in our European ISO 14001 certified BIC factory.

What about packaging?

BIC® ecolutions™ packaging has been reduced to its minimum size. It is made from 100% recycled cardboard and bio inks from vegetable based pigments.

How about price?

Consumers usually perceive green products as expensive. However, with a suggested retail price of 3,15 € per pack of four shavers, BIC® ecolutions™ remains affordable for everyone. 

 

This is a first step. Research at BIC continues... 

 

*The carbon footprint of the BIC® ecolutionsTM shaver is reduced by 27 percent (from 59 to 43g CO2 - eq) compared to the BIC® 3 Sensitive shaver (Source:EVEA)

 

For more information and product pictures, visit www.bicecolutions.com

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15/11/2008
The BIC® phone publicity campaign

The BIC® phone is a simple mobile, 100% ready to go. Launched on the 7th of August, it is the result of a partnership between BIC and Orange. Already very well known thanks to the media coverage generated by its launch, the BIC® Phone will further its fame with this poster/Internet publicity campaign as of the 13th of October. It is displayed on billboards and Internet banners all over France:

  • 11,000 billboards and posters throughout the entire country
  • Internet banners on websites that target potential users of the BIC® phone (general-interest sites, classified ad sites or sites dedicated to expatriates and tourists in France …).

The Vanksen agency has created and developed an entire line of communication tools which promote the image of the BIC® phone: simple, efficient and… cheeky. 

On the launch of this publicity campaign, Valérie Ballestra and Vincent Parachini, project managers for the BIC® phone for the BIC Group, state: “The aim of this advertising campaign is to increase the fame of the BIC® phone and to strongly communicate the concept of a 100% ready to go mobile to consumers”. 

For this publicity campaign, Orange has chosen to use BIC®’s graphic identity (tone, colors…) and thus to create a real breakthrough within the mobile telephone universe” adds Laure Jouffre, Orange’s Marketing Director and Damien Rouchouse, Marketing Manager for Prepaid Services. 

In addition, the www.bic-phone.fr website will allow Internet users to discover the BIC® phone and its full offer in detail.

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18/07/2008
Orange and BIC® launch the BIC® phone in France

n The BIC® phone is ready to go! It comes with 60 free minutes, the battery charged, and the SIM card already in place.n With the BIC® phone, you pay as you go, with a prepaid “mobicarte” refill card. n The BIC® phone is easy to use since it focuses on cell phone basics: sending and receiving calls and SMS. n The BIC® phone pack will be easy to find. It will be sold over the counter, in major supermarkets and local convenience stores (tobacco shops, newsstands, train stations, airports…), and will be available as of the back to school period, at a suggested retail price of €49 including tax. The BIC® phone will be sold in Metropolitan France only.Available in citrus orange and lime green, with innovative packaging, the BIC® phone will appeal to consumers who like easy-to-use and pay as you go products. It also meets specific phoning requirements, serving as a back-up phone if needed (e.g. a second line when advertising the sale of an apartment, a car ... which leaves the main phone line free).The Orange and BIC® partnership brings an original and high-quality offer that is designed for everyone. Orange provides its technical knowledge about telephone and service quality, while simplicity and quality at the right price have been BIC® values for over 50 years. The BIC® phone offer in detail: §         The BIC® phone offer includes 60 free minutes, valid for 2 months from the time the phone is activated. §         In order to receive all 60 minutes of free time, clients must identify themselves to Orange service agents.  §         The telephone number, which is included in the pack, is valid for at least 12 months from the time the phone is activated.  §         The BIC® phone is manufactured by TCL which sells its mobiles under the Alcatel brand. §         Suggested retail price: €49 including tax.

Addendum: BIC phone is not a “disposable” phone. It is sold with a rechargeable battery, included in the pack and when your 60 minute credit is over, you can buy more credit with a prepaid “mobicarte.

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06/03/2008
TV campaign for child resistant lighters

BIC launches a TV campaign to highlight child resistant requirements on lighters -- This unprecedented TV advertising campaign from BIC will be broadcasted simultaneously in 15 European countries in March 2008, when European regulation (Decisions 2006/502/EC and 2007/231/EC) requires Member States to prevent  selling non child resistant lighters to consumers(1).

As required under the new regulation, BIC® lighters are now equipped with a reliable child resistant mechanism that makes them more difficult to operate by children.To support this major change for consumers, BIC will advertise on TV with a 30’ spot that highlights BIC® lighters’ quality.Marie Saglio, Marketing Director Europe at BIC explains: “BIC is the leading lighter brand in Europe and in the world. As such, it is our duty to propose consumers high quality lighters, and as well to remind them that lighters must be kept away from children, even if they are child resistant. The commercial highlights this.” Actually consumers can trust BIC expertise in child resistant lighters: the company has been selling child resistant lighters for 15 years in the USA, Canada, Australia and New Zealand where similar legislations have already been enforced. 

For over 30 years, BIC has been pursuing its strategy of offering consumers a product they can use daily, safely. Each BIC® lighter undergoes more over 50 individual, automatic tests. All BIC® lighters meet or exceed ISO 9994 international safety standard specifications. 

(1) With the exception of lighters that are sold with a 2-year written guarantee, are refillable and can be repaired by an after-sale service based in the European Union.

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