BIC is launching a highly irreverent viral campaign for its BIC® 4 Colours ball pen.
BIC® 4 Colours is an icon. Simple, convenient and reliable, the ball pen with its unique and immediately recognizable shape has been supporting generations of students and workers since its launch in 1970.
More than time to celebrate its popularity! BIC and the agency Toy designed an irreverent viral campaign based on a simple idea: Inside a BIC® 4 Colours ball pen, there are four colours patiently waiting to be called on. The campaign tells the amusing story of these four flatmates with an original look (check out their skin-tight jumpsuits!) and character:
Blue, a bit of a big head as he’s the most demanded - Red, who loves correcting people – Black, only called on as a substitute for Blue which explains his rather bad attitude – Green who is relatively underused making him not only work-shy but also sensitive and flabby....
There is nothing like BIC® Evolution™ pencils…
These graphite and coloring pencils, this year celebrating their 20th anniversary, are made from an exclusive manufacturing process. They do not contain any wood and are highly resistant; they give children the opportunity to enjoy themselves by letting their imagination run free and also meet parents’ satisfaction.To celebrate this birthday as it should, BIC ® Evolution is launching two new references:
- BIC® Kids Evolution offers a large range of 24 bright colors;
- BIC® Evolution is safe and solid/resistant...
BIC® Education is a simple and innovative educational solution for primary school, combining handwriting and digital technology. Equipped with digital tablets, one for each student, and educational software designed for and with teachers, it is a comprehensive tool for today’s teaching methods. Teachers can create adapted educational material and at the same time maintain control of their class, while each student enjoys interactivity and digital benefits. The entire solution is made in France.
Equipped with an ergonomic stylus for children, which was developed using BIC®'s 60 years of experience in handwriting, the digital BIC® Education tablets are designed primarily for students to develop their writing skills. According to many experts, handwriting contributes to the structuring of thought and must remain a fundamental skill that children will enjoy mastering. In addition to handwriting, tablets also encourage discovery and the desire to learn in all subjects, thanks to numerous interactive applications that can be added by teachers.
BIC® Education includes educational software that makes it very easy to create and share educational materials with students on the digital tablets in real-time, regardless of the subject taught. The teacher can also follow the progress of each student in a simple and dynamic manner, and even analyze their reasoning a posteriori.
BIC® Education is proud to provide schools with the many benefits of digital technology, while allowing teachers to use this new technology to greatly benefit their students and maintain control of their class. The solution is mobile and can be shared among multiple classes within the same school, benefiting to 100% of the students.
"For more than 60 years, BIC has assisted pupils around the world as they learn to write by trying to make simple and reliable products available to them. It is this philosophy that has guided our group in the development of the BIC® Education solution to effectively support teachers and pupils through the transition to an increasingly digitized environment", says Billy Salha, Director of BIC Europe.
"For several years now, Intel has invested a lot in education in order to promote technology in the educational field. We are happy to say that Intel’s new collaboration with BIC is part of this process. We decided to collaborate with BIC® Education after mutual thoughts and discussions with the education and teaching area; it is an innovative solution which combines handwriting and digital technology in order to encourage personal, creative and interactive teaching", added Stéphane Nègre, CEO of Intel France.
Available as of October 2012, BIC® Education integrates BIC® Connect software as well as 6, 15 or 30 digital BIC® Tab tablets and their charging docks. Various support services for implementation, learning and hotline are also included in the solution.
Download the Press release in PDF format (PDF icon top right)....
After receiving an award for the performance of its governing bodies in 2010 and an award for the transparency of its information and communication in 2011, BIC received the 2012 Corporate Governance GRAND PRIX, granted by the French Economic and Financial Magazine, AGEFI, on the 26th September 2012. BIC was also awarded the “Societal Responsibility” prize.
Each year the “Corporate Governance” award is given to French companies that distinguish themselves by the quality of their relations with shareholders and investors. One of the objectives of the awards is to encourage the implementation of rules for good practice in corporate governance....
21-JUN-2012 - BIC is launching a new communication campaign to remind the public that more than 70% of BIC® products chosen by French consumers are made by BIC in its own French factories.
A survey carried out in France in February 2012 , shows that more than 6 consumers out of 10 do not know that BIC produces mainly in France, even though 9 out of 10 think that producing in France is positive.
By questioning generally accepted ideas: “Is it a challenge to produce in our regions?” “Is it a challenge to use products manufactured in France?”, BIC, whose philosophy has always been to produce the best quality at the best price, reminds the public that maintaining manufacturing in France is possible as long as there is a constant improvement of the production tool and highly qualified personnel.
Recognized for their quality and affordable price, millions of BIC® branded writing instruments, lighters and shavers are made in France, in seven manufacturing plants located in Marne-la-Vallée (Ile-de-France), Boulogne-sur-Mer and Samer (Nord-Pas-de-Calais), Vannes and Redon (Bretagne), Longueil-Sainte-Marie (Picardie) and Cernay (Alsace). These products are destined for both the national market and export.
The campaign shows the brand’s core products such as the BIC® Cristal® pen, the BIC® 4 Colors™ pen, the BIC® lighter and coloring products, all of them manufactured in France.
The advertisements will also be adapted for some of the regions where BIC factories are located, like Ile-de-France, Nord-Pas-de-Calais, Bretagne and Alsace.
The campaign, created by Spices Communication, was launched on June the 20th in the press and will be supported by in store communication actions.
Download the Press release in PDF format (PDF icon top right)....
Paris, Eurosatory exhibition, June 13, 2012
During the Eurosatory 2012 international defense show and exhibition, General Bertrand Ract-Madoux, French army Chief of Staff, awarded the 39th IGA (Ingénieur Général de l'Armement) Chanson prize to teams from Sagem (Safran group), the CEA's Liten lab and the company Bic, for their work on a fuel cell for the FELIN program (1), under a basic research contract from French defense procurement agency DGA.
Developed by the three partners, this portable energy source will replace FELIN's lithium-ion batteries, reducing the weight carried by infantry soldiers. The fuel cell technology they developed supplies specific energy density of about 300 Wh/kg, a three-fold increase over current batteries.
The Liten lab, part of French atomic energy commission CEA, contributes its expertise in fuel cells, while Bic offers its know-how in miniaturized energy storage devices for the consumer market.
As prime contractor for the FELIN program, Sagem is the designer of its energy system, and for this project it is responsible for the fuel cell electronic control and management circuit.
The technological breakthrough by the three partners will help meet the energy challenge faced by today's infantry units, which now make widespread use of electronic devices. The FELIN system for infantry soldiers already contributes to this goal because of its architecture based on a sole energy source and optimized energy management, which facilitates the integration of this new fuel cell.
The fuel cell is based on PEM (Proton Exchange Membrane) technology. It uses gaseous hydrogen as a fuel, produced from sodium borohydride and water in a disposable cartridge, producing 120 Wh for a weight of 300 grams. Once used it can quickly be replaced, with a buffer battery providing electricity during the transition.
Sodium borohydride is a moderately priced substance that offers significant advantages over the methanol used today, in terms of handling, safety and environmental protection. Furthermore, the fuel cell becomes more advantageous the longer it has to be used autonomously, because soldiers only need to carry extra cartridges. Several prototypes have already been successfully tested, including in field trials, and deliver average power of 12 watts, compatible with the FELIN system's needs.
Furthermore, this new technology could also meet requirements for portable optronics, radios, mini-robots, drones and remote sensors, and help spur the emergence of a new industry based on a dual-use (civil-military) technology.
(1) FELIN is an integrated equipment suite for the French soldier modernization program, which provides for the delivery of 22,600 systems to the French army. It has been in service with the army since September 2010, and was deployed in Afghanistan starting in December 2011....
After a strong return to the Publicity Caravan in 2011, BIC is back in 2012 as the OFFICIAL SUPPORTER of the 99th Tour de France.
For the first time BIC® is the official pen, lighter, and shaver of the Tour de France. From 30th June to 22nd July 2012, with a crowd of 12 million Tour de France spectators, BIC will have a series of activities and events during the most prestigious cycling event in the world. These will consist of:
- An electric vehicle and the BIC® mascot at the finish line,
- Four cars and a flatbed truck with a sound system, customized with the colors of the brand and presenting new BIC® products,
- Distribution of more than 400 000 goodies all along the course as well as flyers, inviting people to discover the back-to-school “ECONOBIC” plan which has been put in place in shops,
- Distribution of pens to the public in the starting village, especially around the riders’ signature podium.
BIC is extending this partnership to stores (supermarkets and trade stores) by awarding BIC themed gifts between 1st May and 31st July (BIC/Tour de France mountain bikes, vintage jerseys from the former BIC cycling team, and Tour de France backpacks).
Two symbols of French heritage united
A popular and friendly gathering par excellence, the Tour de France shares values that the BIC® brand has offered to its consumers for over 60 years. This mutual commitment has lasted a long time. Since its creation in the 50s, the French brand has travelled the roads of France at the heart of the Publicity Caravan. From 1967 to 1974, it was also involved in the race with its own team of professional road cyclists; its iconic riders Jacques Anquetil, Lucien Aimar, Luis Ocana, Jan Janssen, etc., all showcased their talent during such prestigious races as the Tour de France, the Vuelta a España, and the Giro d’Italia .
The BIC® Evolution™ pencil celebrates its birthday on the Tour
On Tuesday 3rd July 2012, the Publicity Caravan and riders still in the competition will travel the 197km between Orchies and Boulogne-sur-Mer. They will pass the BIC factory in the village of Samer (62) where millions of BIC® Evolution™ graphite and coloring pencils are made every day. This is the perfect opportunity to celebrate the 20th birthday of this iconic pencil, which is made with over 50% recycled materials....
Tipp-Ex®, leader of the European Correction Products Market and a brand of the BIC Group, is back with an interactive campaign on YouTube as funny and surprising as Season 1!
Launched in September 2010, the first season of the adventures of the Hunter & the Bear, “A hunter shoots a bear” was viewed time after time and generated more than 50 Million views on YouTube. The campaign has become a legend! It was rewarded with more than 20 international awards and definitively left its mark on the advertising world.
In the first season, viewers were invited to White and Rewrite THE STORY… For the second season, it’s now time to White and Rewrite HISTORY!
The BUZZMAN agency, also creators of Season 1, has developed a new series of 46 funny films where the Hunter & the Bear are celebrating their birthday party at different dates in history! It is visitors to the YouTube page that change the date after deleting the current date, 2012 (the end of the world!), with a Tipp-Ex® Mini Pocket Mouse Correction Tape. Some of the films also offer incredible interactive animations – you just have to find them!
Click on the link http://www.youtube.com/watch?v=eQtai7HMbuQ to discover the introductory video to the campaign available online from today, 12 April 2012, and continue the experience onhttp://www.youtube.com/user/Tippexperience.
Fans of the two stars may also unite on a dedicated facebook page where they can discover films they might have missed and discover other great promotions from the Tipp-Ex® brand.
Download the Press release in PDF format (PDF icon top right)....