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A Hunter, a bear, and Pharrell Williams. The hunter...

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...


This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!


The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about his personal life and the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® Mini Pocket Mouse to protect its contents.


With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.


Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.


Once completed by users, the “Social Book” will be printed and published.Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.


Discover the experience:

BIC - Official Supporter of the 100th Tour de France

To celebrate the 100th edition of the Tour de France cycling race, BIC is back on the Publicity Caravan as OFFICIAL SUPPORTER in 2013.


BIC takes part in the history of the Tour de France


From 29th June to 21st July 2013 BIC will be an Official Supporter of the 100th edition of the Tour de France. To celebrate the anniversary of this international cycling event alongside the 12 million Tour de France spectators, BIC is organizing a series of activities and events including:


- Four cars and a flatbed truck with a sound system in the Publicity caravan, customized with the colors of the brand and presenting new products. More than 400,000 goodies will be distributed all along the course.  

- At each stage, an electric vehicle and the BIC® mascot will be at the finish line and will invite people to discover the Back to School program.

- Every day, hundreds of pens will be distributed to the public in the starting village, especially around the riders’ autograph podium.



Every morning before the race starts, the riders will sign in with the BIC® 4-Color™ pen, the official pen of the competition.


The BIC® caravan: history on wheels…


An historical partner of the Tour de France, BIC is an integral part of this hundred-year-old sporting event. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. After an absence of several years, BIC returned to the Publicity Caravan in 2011 and since 2012 as Official Supporter of the Tour of France.


BIC keeps the flame alive for 40 years


In 2013 The Tour de France celebrates its 100th anniversary and BIC is also celebrating its lighter’s 40th anniversary. For the occasion, BIC has customized one of its vehicles with the colors of the BIC® lighter’s anniversary. 6 million BIC® lighters are chosen by consumers every day all around the world, and since their launch, 30 billion lighters have been manufactured by BIC. Known and appreciated for its quality, the BIC® lighter meets and exceeds the standards of the international safety specifications by being tested and going through more than 50 automatic quality-control checks. With 24 colors of lighter bodies and the same oval shape unchanged for 40 years ensuring the best handling, the BIC® lighter is timeless. This iconic and designer product is now part of the permanent collections of museums such as the MOMA in New York and the Pompidou Center in Paris