2014 marks the hundredth anniversary of the birth of Marcel Bich and the twentieth anniversary of his passing away. Entrepreneur and visionary, Marcel Bich has left a strong mark on the French industry.
Originally from Val d'Aoste, Marcel Bich was born in Turin (Italy) on July 29, 1914, where he spent his early child-hood before moving to Spain and then to France with his parents. He became a French citizen in 1932 and pursued his studies in law.
In 1944, Marcel Bich and his associate Edouard Buffard settled in Clichy (France) and began to manufacture parts for writing instruments in their factory PPA (Porte-plume, Porte-mines et Accessoires).
In 1950, his visionary spirit led him to become interested in the ball point pen, for which he foresaw enormous potential. Marcel Bich acquired a patent from the Hungarian Laszlo Biro for the ball point pen and did everything to find the ideal ink formula and the perfect fitting between ball and ink, using machines of extreme precision from Swiss clock making. He put all his efforts into this product and launched his own ballpoint pen, the BIC® Cristal® pen, based on his unassailable philosophy of offering the consumer superior quality at the best price. In 1953, the BIC Company is created.To market the BIC® Cristal® ballpoint pen, Marcel Bich used a strategy based on audacious and massive advertising campaigns, like the ones created by Raymond Savignac, that contributed to strong sales, first in France, then internationally: in Italy in 1954, in Brazil starting in 1956, in the United Kingdom, South Africa and Oceania in 1957, then in the United States as of 1958, in Africa and the Middle East in the 60's.
In 1973, Marcel Bich decided to diversify his activities and launched the BIC® lighter, then revolutionized the shaver market by designing and marketing the first non-refillable shaver. After listing BIC on the Paris Stock Exchange in November 1972, he continued to explore very diverse areas of business, such as wind-surfing by creating BIC Sport. His passion for sailing and sailboat racing led him to compete - for France and for his personal ambition - in the Americas Cup challenge.
Marcel Bich built his company on strong values which guided his professional life and still inspire employees of the group today: ethics, responsibility, teamwork, simplicity, trust in people, but also ingenuity and tenacity.
Today, 20 years after his passing away, the BIC Group is present in more than 160 countries around the world with worldwide leading positions in its categories: number two in writing instruments, number one in branded pocket lighters, number two in non-refillable shavers and number two in advertising and promotional products.
Listen to Marcel Bich reading to Shareholders, on June the 4th, 1973, his Letter in which he expressed his vision for the company (French audio) in About BIC/History....
From 5th to 27th July 2014, BIC® is part of the Publicity Caravan and Official Supplier of the Tour and will set out to meet the spectators and the fans on the roads of France and England.
▌Supplier of a world sporting event
BIC is an historical partner of this cycling race which has become the 3rd world sporting event, and is now happy to be Official Supplier of the 2014 edition. Every morning before the race starts, the riders will sign in with the BIC® 4 Colours™ pen, the official pen of the Tour.
▌BIC on the caravan for 3,664 km and in 4 countries
This year, the Tour de France will kick off from Leeds in the Yorkshire (UK) and go through Belgium and Spain. Throughout the 3,664 kilometer-race, more than 12 million spectators will see the BIC® Caravan passing by and make the most of the brand at each stage:
- Three cars and a flatbed truck with a sound system, customized with the colors of the brand, will be presenting BIC® products and distributing 400,000 goodies all along the course.
- Events with the BIC® mascot will be carried out at the start and finish of each stage.
- Every day, hundreds of official pens will be distributed to spectators in the Starting Village, especially around the Podium where riders sign in.
The BIC® caravan: history on wheels…
BIC is an historical partner of the Tour de France. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. BIC returned to the Publicity Caravan in 2011, in 2012 and 2013 as Official Supporter and in 2014 as Official Supplier.
BIC Communication: +33 1 45 19 53 55, Claire Gerard – firstname.lastname@example.org
Press contact, IMAGE 7: +33 1 53 70 74 70, Marie Quinette – email@example.com...
The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...
This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!
The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about his personal life and the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® Mini Pocket Mouse to protect its contents.
With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.
Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.
Once completed by users, the “Social Book” will be printed and published.Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.
Discover the experience: www.tippex-socialbook.com....
What is it going to be? A rainbow of colours, a range of psychedelic forms, your favourite scenery? The BIC® Design On Fire contest is back for its 3rd Edition and invites you to create your own BIC® lighter decor!
Whether you are a gifted designer, a famous artist or simply a lighter lover, join us to try to win €5,000 by creating the future BIC® lighter collection.
The first two winners already went from “Flame to Fame” and had their decor printed on 1 million BIC® lighters across Europe!
Express your creativity from January 14th to March 13th on the following pages:
https://www.facebook.com/designonfire and http://www.mybiclighter.com/design-fire-3
The winner will be the one able to convince not only the jury thanks to the originality and creativity of his/her design but also the social world by sharing his/her creation and getting a maximum of votes.Now it’s time to show your talent. It’s time to “Design On Fire”!...
Film advertising for the BIC® Cristal® Stylus 2 in 1 pen...
To celebrate the 100th edition of the Tour de France cycling race, BIC is back on the Publicity Caravan as OFFICIAL SUPPORTER in 2013.
BIC takes part in the history of the Tour de France
From 29th June to 21st July 2013 BIC will be an Official Supporter of the 100th edition of the Tour de France. To celebrate the anniversary of this international cycling event alongside the 12 million Tour de France spectators, BIC is organizing a series of activities and events including:
- Four cars and a flatbed truck with a sound system in the Publicity caravan, customized with the colors of the brand and presenting new products. More than 400,000 goodies will be distributed all along the course.
- At each stage, an electric vehicle and the BIC® mascot will be at the finish line and will invite people to discover the Back to School program.
- Every day, hundreds of pens will be distributed to the public in the starting village, especially around the riders’ autograph podium.
Every morning before the race starts, the riders will sign in with the BIC® 4-Color™ pen, the official pen of the competition.
The BIC® caravan: history on wheels…
An historical partner of the Tour de France, BIC is an integral part of this hundred-year-old sporting event. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. After an absence of several years, BIC returned to the Publicity Caravan in 2011 and since 2012 as Official Supporter of the Tour of France.
BIC keeps the flame alive for 40 years
In 2013 The Tour de France celebrates its 100th anniversary and BIC is also celebrating its lighter’s 40th anniversary. For the occasion, BIC has customized one of its vehicles with the colors of the BIC® lighter’s anniversary. 6 million BIC® lighters are chosen by consumers every day all around the world, and since their launch, 30 billion lighters have been manufactured by BIC. Known and appreciated for its quality, the BIC® lighter meets and exceeds the standards of the international safety specifications by being tested and going through more than 50 automatic quality-control checks. With 24 colors of lighter bodies and the same oval shape unchanged for 40 years ensuring the best handling, the BIC® lighter is timeless. This iconic and designer product is now part of the permanent collections of museums such as the MOMA in New York and the Pompidou Center in Paris...
An idea comes to your mind but you have nothing to write it on? Our solution: the new My BIC Notes app.
At work, at home, while traveling or at school…this app is made for you. Free and easy to use on tablets, My BIC Notes offers many features including different writing instruments (ballpoint pen, pencil, marking pen…), note taking, drawing or doodling and even agenda organizing with the help of TO DO lists.
How to use My BIC Notes? Simple and intuitive!
Download the application on the App store or Android TM* and choose your type of paper and work space in order to personalize your notes. You can also organize your documents into folders with tags and send them by email.
Attention! Please note that this app is available on tablets with a minimum screen resolution of 1024 x 600 pixels.
* Android is a trademark of Google Inc.
The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License....