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31/05/2011
Results of the Art Contest “Cristal® Art Gallery”...

31 May 2011--Two winners have each won a prize of 5 000 Euros following the “Cristal Art Gallery” contest, hosted by www.thebicwall.com, a website dedicated to the 60th Anniversary of the BIC® Cristal® pen in Europe. 

 

=> The Jury’s Prize was awarded to Jean-Baptiste Durand, also known as Neguts for his work of art drawn on a wall and named “Wall drawing”. The empty pens at the foot of the wall give an idea of the size of the drawing!

The jury, composed of three artists who use the BIC® Cristal® pen in their work, gathered on Friday 21 May to deliberate and choose a winner among the 730 works of art posted online by visitors to the site. “Among the numerous works of art posted, many of which revealed great talent and showed sophisticated drawing techniques, we chose the work of art “Wall Drawing”. This piece showed an original artistic approach through the presentation of the work and the artist’s mastery of his subject. We would like to congratulate the artist by giving him the Jury’s Prize,” commented the judges.

 

=> The Internet Users’ Prize was awarded to Managua. His work of art “BIC story” illustrates the history of the BIC® brand, from the first advertising to the latest product releases.

 

The “Cristal® Art Gallery contest was hosted online from 14 April to 17 May 2011, allowing Internet users to post a drawing, video or sculpture using BIC® Cristal® pens.

 

 

 

The artists on the Jury:

Anne-Flore Cabanis, a French artist who has produced works of art using a BIC® Cristal® pen and in one continuous line.

Juan Francisco Casas Ruiz, a Spanish artist known for his realistic photographic drawings using a BIC® Cristal® pen.

Paolo Ulian, an Italian designer who has produced sculptures using BIC® Cristal® pens.

 

 

Download the Press release in PDF format (PDF icon top right).

 

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11/04/2011
With the new BIC® Flex 3 shaver, YouTube becomes a...

For the launch of its new male shaver BIC® Flex 3, BIC and the agency BUZZMAN are innovating again a viral campaign on YouTube. The BIC® Flex Experience includes a film that transforms into a video game with movement detectors.

 

The story begins on the website http://www.youtube.com/watch?v=FlCVE0OG-tI with an offbeat 90 second film entitled “WTF! Insane human curling,” directed by the American, Keith Schofield, previously honored with the Lion at the Cannes advertising international festival. Freshly shaved with a BIC® Flex 3, a champion of the totally crazy sport human curling glides on his stomach to reach a target marked on the ice.

 

At the end of the film, YouTube becomes an interface for the new generation of video games: your webcam will detect your body’s movements allowing you to become a human curling sweeper. The best performing players can win a stay in an Ice Hotel in Sweden.

 

The campaign is extended on Facebook with a dedicated page http://www.facebook.com/bicflex3 that will have an editorial animation in four languages. It further offers all French fans the possibility of downloading BIC® Flex 3 reduction coupons.

 

Speaking about the campaign, Alexis Vaganay, Marketing Director BIC Europe, added, “This campaign illustrates in a funny and irreverent way the “surprisingly smooth glide” offered by BIC® Flex 3 – a 3 blades shaver with moveable blades, a technology that BIC is making available to everyone.”

 

Launched on 11 April 2011 in France, the campaign will be extended to the rest of Europe at the beginning of May with significant media investment on YouTube and Google.

 

Following the success of “A hunter shoots a bear” in 2010 for the Tipp-Ex® brand, this new campaign is the second collaboration between the BIC Group and the agency BUZZMAN.

 

Download the Press release in PDF format (PDF icon top right).

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09/03/2011
Collecting and recycling writing instruments in France

BIC AND TERRACYCLE ARE LAUNCHING THE FIRST PROGRAM FOR COLLECTING AND RECYCLING WRITING INSTRUMENTS IN FRANCE - This civic gesture also allows money to be raised for non-profits or schools

 

BIC, the world leader in ballpoint pens, is associating itself with TerraCycle, a pioneering upcycling and recycling company, to organize the voluntary collection of writing instruments in the very places where they are used (schools, companies, universities…) in order that they be recycled.

 

    

Sponsored by BIC, this program enables all writing instruments, regardless of whether or not they are BIC® branded, to be recycled into new useful products such as pen holders, wastepaper baskets and watering cans.

In return for this civic gesture, 2 Euro cents per writing instrument collected will be donated to a charity or not for profit chosen by the organization responsible for the collection or, in the case of schools, the money will be donated directly to the school in order to finance a future educational project.

 

Getting involved with the BIC® and TerraCycle® collection and recycling program is simple: a volunteer from each school, university, or company that is interested in launching a campaign should register for free on the website: www.terracycle.fr from which the volunteer will be able to download material for the launch (posters, flyers, prepaid shipping labels…). Then the collection of used writing instruments can begin! The collection is then sent for free to TerraCycle’s warehouse in near Lille, France where the writing instruments are processed to be made into new products.

 

Talking about the partnership, Marie Saglio, General Manager of BIC France stated: “Our writing instruments are known across the world for using a minimum amount of material while still offering high quality with a long writing length (the BIC® Cristal® ballpoint pen weighs only 5.8 grams and writes for at least 2 km). 13 of our core products received the French Official ecolabel NF Environnement, which guarantee responsible consumption. But BIC will not settle for this. As worldwide leader in the ballpoint pen market, it is our responsibility to offer innovative solutions in terms of sorting waste and solutions for our products’ end of life. Today, used writing instruments are not collected by any dedicated recycling waste stream. Thanks to the BIC-TERRACYCLE program, they will now have a second life.

 

“TerraCycle is extremely excited by the opportunity to expand our upcycling programmes in Europe,” said TerraCycle’s European General Manager, Chris Baker. “With the help and support of BIC we can change the way consumers perceive waste and I believe the progressive mindset of consumers in France will ensure our program is well-received and very successful.”

 

Download the Press release in PDF format (PDF icon top right).

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