Since its launch on YouTube one week ago, the interactive Tipp-Ex® video is revolutionizing the world of advertisement. Just imagine:
-- In less than 5 days, the campaign teaser has been seen more that 4 million in over 200 countries!
-- The campaign has been published by hundreds of blogs, shared more than 120 000 times via Facebook and twitted more than 10 000 times!
-- The campaign has appeared on television, the radio and in press articles (on and off line) where it is described as an “innovation showing Youtube’s future”.
-- Each Internet user:
- Spends, on average, 6 minutes viewing the campaign, whereas the usual average time spent is 2 minutes.
- Makes more than 15 key-word requests during a visit.
- Views more than 19 pages on average.
Tipp-Ex® is a brand of the BIC Group and is the European leader in correction products. The agency BUZZMAN developed this viral campaign available on Youtube http://www.youtube.com/watch?v=4ba1BqJ4S2M.
An Italian version will be available as of the 10th of September.
<<<As of today, already 45 million fans have viewed the Tipp-Ex® campaign!>>>
December 2010 at the Cristal Festival: Buzzman agency has won the Grand Cristal of the Festival for the campaign, "A hunter shoots a bear"....
Tipp-Ex®, leader of the European Correction Products market and a brand of the BIC Group, has launched a highly original, interactive campaign on YouTube which is as funny as it is surprising.
For the viral communication, the French agency Buzzman has created a series of face to face encounters between a bear and a hunter, offering the viewers the opportunity to choose the ending they would like to see by changing the title of the video directly on YouTube thanks to the Tipp-Ex® Mini Pocket Mouse Correction tape!
More than 40 different hilarious endings can thus be discovered. The campaign is logically signed: “Tipp-Ex®, White and rewrite”.
The videos were launched on YouTube UK on September 2nd and will be launched on YouTube Italy on September 10th....
Upload the Press release....
As of April 2010, BIC® shaver users will be able to recycle their shavers by sending them back to BIC!
The process is simple: consumers buy their BIC® shavers, use them, order a prepaid envelope on a dedicated website www.bicrecycle.com and send their used shavers back to BIC for free. The BIC Group will have them recycled and turned into washing machine parts! A real commitment to responsible consumption.
Speaking about the operation, Marie Saglio, BIC France’s General Director, stated “BIC has always promoted long-lasting products- about 10 shaving days per shaver- and the use of a minimum amount of raw materials for both products and packaging. With this recycling operation launched in France, BIC goes further and confirms its will to commit to innovative environmental solutions”.
A precursor in the area, the Group, which manufactures all its shavers in its own plants located in France, Greece and Brazil, implemented in 2004 a sustainable development program in order to reduce its environmental impacts and strengthen its social commitment through quantified objectives. In 2009, BIC also launched the 3-Blade shaver BIC® EcolutionsTM, the first shaver made from bioplastic, a form of plastic derived from renewable biomass sources.
Beyond the environmental perspective, this recycling initiative offered by BIC will take an economic and social dimension through the mobilization of reinsertion centers for disabled workers as well as a small French company specialized in recycling.
Shaver collection and recycling will start in France in April 2010.
The launch of the operation will be accompanied by in-store communication and relayed on a dedicated website www.bicrecycle.com in order to raise public awareness on the collection and recycling....
J1 Lighter features in “Shaping Modernity” Exposition at MOMA
The BIC® J1 lighter is currently on view in the exhibition "Shaping Modernity : Design 1880-1980" in the Philipp Johnson Architecture and Design Gallery of The Museum of Modern Art of New York (MOMA).
This is a great honor for BIC Lighter and recognition of its distinctive form.
Note: Since February 2005 the BIC J1 Lighter has featured in the MOMA Department of Architecture and Design. The BIC® Cristal® pen is also part of the MOMA permanent collection.
FANatic … about the new BIC® iPhone application!
Just a few days after its launch on iTunes, the “My BIC® lighter” application for iPhone and iPod Touch has already been downloaded by more than 320 000 fans.
Representing the iconic BIC® lighter, this application is fast becoming the accessory concert-goers can’t get away from whether they are fans of Rock, pop or folk.
Slide the clicking wheel of the virtual lighter and you’ll hear the grating of the flint as the flame appears. Hold it up high, scream the name of your idol, the flame will come alive and move with you. Press again on the pusher and the flame is extinguished. Simple like BIC® !
Don’t wait any longer and download “My BIC® lighter” for free on the iTunes App Store (link below).
Relight your musical passion with BIC!...
From gas cookers to birthday cake candles, from chimneys to barbecues, there are many lighting needs in the home today. Do you have a unique product that would answer each of these needs?
BIC®, the number one branded pocket lighter manufacturer in the world, is launching BIC® Megalighter™, a new generation of multi-purpose lighters, ideal for everyday use.
The BIC® Megalighter™ offers many benefits including a curvier body shape for comfortable handling, a retractable hook for easy storage and a visible gas level. In addition, this compact and trendy product provides 750 lights under normal conditions of use.
This elegant new BIC® Megalighter™ is available in two colours: a trendy version in light green & silver, and a more classic one in black & silver. Both men and women will benefit from using it indoors and outdoors!
The new BIC® Megalighter™ is available at a recommended retail selling price of 3.80 euros.
About BIC : Before leaving the factory each manufactured lighter undergoes every day over 50 individual automatic tests which guarantee reliability, security and greater comfort.BIC, is the world leader in lighter products and sells more than 5 million lighters each day....
BIC is the first manufacturer of writing instruments to receive the French NF Environnement (NF 400) eco-label for seven of its products
The BIC Group is the first manufacturer to receive the French NF 400 Writing Instruments eco-label for seven of its products, including the BIC® Orange ball-point pen (fine point 0.8mm) and the BIC® Evolution 650 graphite pencil. The NF Environnement label is the official French ecological certification.
"We are extremely proud to have received the NF Environnement label for these products. It recognizes the core philosophy of our business -- offering products that are developed with the minimum amount of raw materials yet that have a long-lasting usage," said Mario Guevara, Chief Executive Officer of the BIC Group.
The NF Environnement label is delivered by the French national organization for standardization, AFNOR (Association française de Normalisation). It is awarded to products that have less impact on the environment yet maintain an equivalent performance. To obtain this certification, products must comply with criteria based on their ecological qualities and the product utility. These criteria assess the reduction of the environmental impacts (energy consumption, industrial by-products, air and water pollution, etc.) of the product throughout its entire life cycle, from the extraction of raw materials to the end of the product’s life.
BIC® products obtained this eco-label mainly as a result of the company's limited use of raw materials, the use of recycled materials, the long-lasting performance of its writing instruments, and the resistance of its leads.
First launched in 1965, the BIC® Orange fine point (0.8mm) weighs only 4.78g (without the ink) and writes for 2.4 km (1.5 miles). The BIC® Evolution 650 graphite pencil, which has been on the market since 1994, is made from 57% recycled material.
Using products that carry the NF Environnement label help consumers to develop ecologically responsible behavior and reduce the negative impact of products on the environment. Moreover, it allows state institutions to conform to the requirements set out in the Grenelle Environnement agreements that require them to convert to environmentally responsible purchases by 2012.
The BIC Group is committed to a global approach in sustainable development based on continuous improvement. Performance and progress are tracked with a barometer of 10 indicators used by the Group that covers all aspects of sustainable development. BIC is listed on the stock market indexes FTSE4Good Europe, ASPI Eurozone and Ethibel Excellence Europe, which unite the top-performing companies in terms of social and environmental results. BIC is also part of the Carbon Disclosure French Leadership index 2009 (CDLI)....