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BIC Triumph™ Roller Packaging Wins Silver Pentaward
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BIC received a 2009 Silver Pentaward for the package design of its new Triumph™ 537R Roller and Triumph™  730R Roller at the Brussels Design Forum in Brussels, Belgium, on October 2, 2009.  Launched in 2008, BIC’s new Triumph roller pens offer a contemporary design engineered to provide an effortless writing experience. 

“We are very proud to receive this international design award,” said Chris Mills, senior vice president and general manager for BIC North America. “The award is the result of a broad BIC team effort involving various disciplines, including marketing, brand design, packaging engineering and packaging logistics. The Triumph package clearly communicated the benefits of BIC’s newest offering to the consumer, contributing to the successful launch.” 

Pentawards is the first on-line global awards competition devoted entirely to packaging design. The international jury composed of 12 specialists in packaging design, under the chairmanship of Gérard Caron (editor of the site, award 1 Diamond Pentaward (Best of the Show), 5 Platinum Pentawards (Best of the Category) and 1 Gold, 2 Silver and 3 Bronze Pentawards maximum each year in each of the more than 40 sub-categories. For more information on the Pentawards, visit the site