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BIC Introduces the Triumph™ 537RT Gel Pen
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Image conscious professionals will enjoy writing with the new BIC Triumph 537RT Retractable Gel Pen. This new pen in the BIC Triumph line features smooth writing gel ink, a beveled silver clip for a professional look and a rubber grip for comfortable controlled writing.

The BIC Triumph 537RT Retractable has secure gel ink to help keep checks safe (according to ISO14145-1 and 14145-2 standards). The product is refillable and is available in 0.7mm and 0.5mm point sizes in black, blue and red ink, with a suggested retail price of $3.98 for a two-pack and $6.98 for a four-pack.

"Consumers are going to enjoy this pen; it has a premium look and feel and provides a very smooth writing experience," said Mary-Ellen Lacasse, brand manager - Stationery, BIC Consumer Products USA. "We will be supporting the BIC Triumph 537RT Retractable Gel through a consumer sampling program and advertising in lifestyle and business publications in order to reach the affluent 18 to 35 age target."

BIC Consumer Products USA ( is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.