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BIC Launches New Series of Playboy Licensed Designs
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The BIC Special Edition® Playboy Series lighters are set to launch in April 2010. This new lighter series has six designs featuring Playboy's iconic Rabbit Head logo, including one that playfully states, "I Read the Articles." "We are delighted to partner with Playboy, and expect this addition to our licensed portfolio to be extremely popular with both men and women," said Adam Blumenthal, brand manager, BIC USA Inc. "BIC continuously strives to offer consumers new designs that fit their interests and lifestyles, and we believe that the new Playboy lighters will appeal to them and be a great addition to our portfolio." Lighters in the BIC Special Edition® Playboy Series have a suggested retail price of $1.69 per lighter. ### About BIC USA Inc. BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. Visit BIC at About Playboy Enterprises, Inc. Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 150 countries on a wide range of consumer products, entertainment locations and retail stores.