BIC is launching BIC Soleil Savvy, a new razor featuring one disposable handle and 4 refillable cartridges in one package. It offers the convenience of a disposable and the premium shave performance of a refillable cartridge system.
“Women will enjoy BIC Soleil Savvy which features 3 flexible blades for a flawlessly smooth shave, lubricating strips with Vitamin E and a pivoting head and rubber grip for ultimate comfort,” said Linda Palladino, senior brand manager – Shavers, BIC Consumer Products USA.
BIC will support the BIC Soleil Savvy razor through a series of free standing inserts (FSI’s) featuring the Soleil brand as well as through its Facebook and social media activities during 2012.
The BIC Soleil® Savvy razor will begin shipping in March and has a suggested retail price of $7.49.