BIC is launching a lighter collection that showcases jaw-dropping custom bikes from one of the world’s premier builders of custom motorcycles, Orange County Choppers. In addition, the lighter series also includes the OCC logo and images of OCC owner, Paul Teutul Sr.
“BIC is very excited about this lighter series, as it is certain to appeal to a core group of consumers, men between the ages of 19 and 44,” said Adam Blumenthal, brand manager -- Lighters, BIC Consumer Products USA. “This target audience is most likely familiar with the hit TV show, American Chopper: Senior vs. Junior, which highlights the OCC business and its custom-made bikes.”
There are 10 designs in this lighter series, one of which features an image of the custom-made bike produced for BIC and themed after the BIC Flex4® men’s razor, which OCC built on-air for an episode of last season’s American Chopper: Senior vs. Junior. This series has a Suggested Retail Price (SRP) of $1.79 per lighter.
For more information on BIC Lighters, contact BIC USA Inc. at (800) 546-1111 ext. 2461, or visit biclighter.com.