BIC Lighter has signed a multi-year licensing agreement with NASCAR Sprint Cup Series™ nine-time race winner, Kasey Kahne, to create another popular line of licensed lighter wraps as part of the BIC Pro Series® NASCAR Drivers Series. There are four eye-catching lighter designs featuring Kasey Kahne and his No. 9 Dodge Charger car.
“It is exciting to see the expansion of the NASCAR Drivers Series,” said Adam Blumenthal, brand manager—Lighters, BIC Consumer Products USA. “NASCAR and BIC share a loyal fan base, so we are sure to please many Kasey Kahne fans with this new lighter lineup that offers them another way they can demonstrate their interests.”
The BIC Pro Series® NASCAR Drivers Series highlights designs featuring Dale Earnhardt Jr., Jeff Gordon and now Kasey Kahne. Available in a three-driver 50 count tray in August 2009, each lighter has a suggested retail price of $1.69.